Standard variants of the Tata Nexon compact SUV and Tata Harrier could sport ventilated seats on their respective top-end variants. This move from Tata Motors is not surprising as the feature has been a boon in the hot tropical climate.
A decade ago, while some premium cars offered heated seats, this feature mostly turned out to be as useful as a basketball in a car.
However, the seat ventilation feature quickly caught the attention of many car users and the feature has been a lot more useful and purposeful in the country.
One of the first brands to introduce the ventilated seats feature on mass-market cars was Hyundai and soon many volume cars also started using this feature on their respective top-end trim to attract more customers to the brand.
At present, the Tata Nexon Kaziranga Edition and Kia Sonet are the only two vehicles in the compact SUV segment to offer ventilated seats.
Tata Motors is not new to introducing special features, as the Indian brand has introduced many exclusive features in special edition variants. One such example is the use of ventilated seats on the front and 2nd-row seats of the Tata Safari Gold Edition SUV.
At present, the Kaziranga Editions of the Tata Nexon comes equipped with ventilated seats at the front and this special edition of the Tata Nexon is based on the top-end XZ+ (O) dual-tone variant. Moreover, the Kaziranga Edition of the Tata Nexon is priced at a premium of Rs 54,000.
In comparison, the Kaziranga Edition of the Tata Harrier is priced at a premium of Rs 47,000 and it is based on the top-spec XZ+ trim level of the 5-seater SUV.
With the addition of ventilated seats, the Tata Nexon and the Tata Harrier could become a more attractive proposition to many consumers who spend long hours in their cars. However, this could also increase the price of the cars and could negatively affect the sales of their cars.
To overcome this issue, Tata Motors must carefully price the Nexon and Harrier by studying the market as the Indian automobile market is highly sensitive to the pricing of cars.
Thoughts About Tata Motors Introducing Ventilated Seats On Nexon & Harrier
Tata Nexon and Tata Harrier are some of the most desirable SUVs in their respective segments. Making ventilated seats part of their equipment list will attract more buyers as the feature is very useful in hot tropical conditions.
Source: Autocar India
Keyword: Ventilated Seats To Be Made Available In Top-End Variants Of Nexon & Harrier: Expect Price Hike Top-End Trims