TIER, a European e-scooter company, is tackling e-scooter safety issues in London by encouraging riders and pedestrians to report misparking, misuse and abandonment through a new QR code feature. The feature, launched in partnership with UK AI start-up Captur, is one of the several initiatives rolled out to improve the safety of operations in London.
TIER has equipped its fleet of e-scooters with QR codes which, when scanned, will allow members of the public and riders to easily report an issue directly to TIER’s operations team. Once the team has been alerted of any misuse, TIER Street Rangers are dispatched to solve the issue, with an average response time of under ten minutes.
Captur will provide TIER with real-time data and analytics, including immediate notifications of misuse, location data and photographic evidence, as well as heat maps showing areas of increased misuse.
Riders and pedestrians will also be incentivised to report misuse, as each time they do so, they will earn five points towards a donation to a charity of their choice.
Fred Jones, Regional General Manager for Northern Europe at TIER, says: “The safety of our users and members of the public, especially those with visual impairment, is our number one priority as the e-scooter trials expand across London. The partnership with Captur now means people can more efficiently report e-scooter issues directly to our team, whilst not only playing a part in protecting disabled and visually impaired communities but contributing a donation to charities doing fantastic work. Over the longer term, we truly believe the data collected from this new initiative will help us identify misuse hotspots and subsequently implement new and improved safety measures.”
Charlotte Bax, CEO at Captur, adds: “Last year accelerated the huge shift towards on-demand and shared mobility. It’s clear members of the public want more convenient travel options, but they also really care about the impact on their local community. That’s why Captur has partnered with TIER to provide on-demand reporting that’s quick, easy, and accessible for all. Together we can use tech as the enabler for the future of our cities and give back at the same time.”
Founded in 2018 and with its leadership team based in Berlin and London, TIER serves more than 100 cities in 12 countries across Europe and the Middle East.
Keyword: TIER Partners With AI Start-up Captur to Encourage Reporting of E-Scooter Misuse in London