Another year, another selection of amazing car ads which stared at the biggest commercial sporting spectacle in the world.

autos, cars, reviews, car news, carpool, celebrity, chevrolet, electric cars, ev 6, nissan, polestar, silverado, toyota, tundra, tv and film, the best car ads from the 2022 super bowl
autos, cars, reviews, car news, carpool, celebrity, chevrolet, electric cars, ev 6, nissan, polestar, silverado, toyota, tundra, tv and film, the best car ads from the 2022 super bowl
autos, cars, reviews, car news, carpool, celebrity, chevrolet, electric cars, ev 6, nissan, polestar, silverado, toyota, tundra, tv and film, the best car ads from the 2022 super bowl

The Los Angeles Rams and the Cincinnati Bengals go head-to-head this Monday (Sunday American time) for Super Bowl LVI at SoFi Stadium in Inglewood, Los Angeles, California.

The American Football Super Bowl (think AFL Grand Final on steroids) has an audience of over 103 million people worldwide, the majority of which are in the US. With viewership like that, advertising during the game commands big dollars. It is reported that this year, NBCUniversal is charging advertisers $6.5 million to run a 30-second ad with millions more spent on production and digital ads. 

So, if you’re planning on spending that type of dough to advertise to the biggest engaged TV audience in the world, you better put on a fantastically memorable show. Things we’ve come to expect from Super Bowl ads are big-name celebrity cameos, funny storylines and memorable moments.

In the COVID era though, some major car brands including Kia, Audi, Mercedes-Benz and Volkswagen who traditionally advertised during the Super Bowl decided to take a break and instead direct their large budgets to more sensible initiatives. This year some are making a comeback.

So which car brands decided to splash the cash in 2022? Here are the top car-related ads from the 2022 Super Bowl LVI for your viewing pleasure.

This article updates. More to be added as we hit Super Bowl Sunday (Monday AEDT).

BMW – Zeus & Hera

BMW hasn’t advertised during the Super Bowl since 2015 when it promoted the i3, so after a 6-year hiatus, they’re back with a bang. For 2022 the German carmaker is highlighting its all-new electric SUV, the iX and has called up former California governor and actor Arnold Schwarzenegger to portray the Greek god of lightning, Zeus, and fellow Hollywood star Salma Hayek playing his wife, the goddess Hera.

It’s a really cheesy story of essentially two baby boomers retiring and moving from Mt Olympus to Palm Springs, California and adjusting to life as ‘normal people’. Life gets better when Hera shows up with a new BMW iX which Zeus falls in love with straight away. The couple drives off into the distance singing along to Eddy Grant’s classic tune Electric Avenue.

General Motors – Dr EV-il

Two decades after the last instalment of the Austin Powers franchise, GM has brought Dr Evil back to life for its EV centric Super Bowl ad. Mike Myers is back as Doctor Evil, Mindy Sterling as Frau Farbissna, Seth Green as Scott Evil and Rob Lowe as Number Two.

Dr Evil and co have taken over GM and want to use their EV platform for evil, but turns out that Climate Change is now the number one threat to the world, making Dr Evil number two. The ad promotes the company’s Ultium EV platform which is birthing such vehicles as the new Chevrolet Silverado EV and Cadillac Lyriq.

Kia – Robo Dog

Kia’s Super Bowl ad stars an extremely cute robotic dog in its push for the new electric Kia EV6. As well as the adorable animated Robo dog, the use of Bonnie Tyler’s “Total Eclipse of the Heart” as the soundtrack to the story will well and truly pull at the heartstrings.

The Robo dog spots the EV6 and its owner and instantly falls in love and chases them through the city until the dramatic crescendo of the dog running out of battery. Kia is making its return after sitting out of the game in 2021. 

Nissan – Thrill Driver

Nissan’s Super Bowl ad is a truly weird celeb-packed story arc that has something for everyone. It starts with Nissan ambassador Brie Larson arriving on set in a new Nissan Z. Eugene Levy (known by many as Johnny Rose from Schitt’s Creek) spots her and the car, and is impressed. Larson offers him the keys to take it for a spin and before we know it, the mild-mannered Canadian goes from Johnny Rose to Vin Diesel.

There’s also a fun cameo by fellow Schitt’s Creek star Catherine O’Hara who is driving a Nissan Ariya EV SUV. Suddenly, everything turns into a big-budget action film with a long-haired Levy at the wheel. It turns out it was an action movie all along! Now that’s a twist.

Polestar – No Cliches

New EV kid on the block, Polestar makes its debut in the Super Bowl ad game with a 30-second spot airing in the first quarter of the game. The ad centres around Polestar’s ethos of ‘no compromises’ and features the Polestar 2, carsales Car of the Year Highly Commended for 2021.

Just like its vehicles, the ad does away with the traditional cliches used for Super Bowl advertising. Staying true to Polestar’s minimalist brand identity, the graphical ad is visually simple, allowing punchy words in white on black to share the message.

Toyota – The Joneses

What happens when you have a brand new Toyota Tundra pick-up and a lot of celebrities with the last name Jones? You create a fun blockbuster Super Bowl ad. And that is what Toyota has done in its promotion of their vehicle. The ads feature Hollywood Joneses including Leslie Jones, Rashida Jones and Tommy Lee Jones.

Keyword: The best car ads from the 2022 Super Bowl

CAR'S NEWS RELATED

The Sound Of This ’65 Mustang Hitting A Trailer Will Hurt Your Soul!

Loading a car on a trailer should not be this difficult, but if you do not do it with care, sometimes things backfire like this. This gentleman has just bought an amazing show-quality vehicle in California and it looks like an amazing built. Normally he does not decide to ...

View more: The Sound Of This ’65 Mustang Hitting A Trailer Will Hurt Your Soul!

2023 Kia Sportage, Toyota BZ4X headlines this week's new car reviews

The 2023 model year ramps up with Toyota’s first dedicated electric vehicle and Kia’s first hybrid iteration of its bestselling Kia Sportage. Here’s what else moved us this week.  The Sportage sizes up for 2023, with sharper, more futuristic styling, a hybrid model, and new rugged X-Pro trims. It ...

View more: 2023 Kia Sportage, Toyota BZ4X headlines this week's new car reviews

This 2022 Kia SUV Comes In Dead Last in Rankings

The 2022 Kia Sorento is one of Kia’s popular SUVs. It’s a three-row midsize SUV with plenty of room and a stylish exterior. Yet things with the Kia Sorento are not all great. Consumer Reports reviews of the 2022 Kia Sorento have it in last place of all midsize three-row ...

View more: This 2022 Kia SUV Comes In Dead Last in Rankings

Spain: Plug-In Car Sales Maintain 10% Share

The Tesla Model 3 appears to be the most popular BEV model in early 2022. New passenger car registrations in Spain decreased in April by 14% year-over-year 70,393, after a 31% decrease in March, resulting in 61,225 sold that month. A similar situation is noted also in other European markets ...

View more: Spain: Plug-In Car Sales Maintain 10% Share

Florida Man WaterskiIs Barefoot Behind a Formula One Car on Its Way to the Miami Grand Prix

The team at Red Bull Racing sure has fun in their Formula One cars for the “Road Trips” video series. Episodes range from Max Verstappen ice racing on spiked tires to Daniel Ricciardo blasting across the USA at top speed. For the first-ever Miami Grand Prix, Red Bull driver Sergio ...

View more: Florida Man WaterskiIs Barefoot Behind a Formula One Car on Its Way to the Miami Grand Prix

Hot Tires Alert: The Jeep Wrangler 392 Is Getting a Burnout Mode

Some people like to make an entrance, but with the Jeep Wrangler Rubicon 392, you can create one heck of an exit. Word on the street is that the 2022 Jeep Wrangler 392 and the Ram 1500 TRX could be getting a 4LO burnout mode.  The Jeep Wrangler 392 gets ...

View more: Hot Tires Alert: The Jeep Wrangler 392 Is Getting a Burnout Mode

Happy Mother's Day: One Thing Is For Sure, Elon Musk Loves His Mom

Musk told reporters at the recent Met Gala that he only attended because his mom wanted to go, so, of course, he took her. This article comes to us courtesy of EVANNEX, which makes and sells aftermarket Tesla accessories. The opinions expressed therein are not necessarily our own at InsideEVs, nor ...

View more: Happy Mother's Day: One Thing Is For Sure, Elon Musk Loves His Mom

Tata Nexon EV Ready To Launch On May 11

Tata Motors is all set to announce the long-range Nexon EV prices on May 11, 2022. According to sources, the long-range Nexon EV will get a 30 percent larger battery than the current model and will have a claimed range of around 400km. It will also have some new ...

View more: Tata Nexon EV Ready To Launch On May 11

Peugeot Sport’s 9X8 hypercar won’t be in Le Mans race, to debut later in 2022 WEC season

Only 1 Dodge Model Is Recommended by Consumer Reports

Do You Need an OBD2 Scanner?

Tesla Model 3 Performance Puts Up A Great Fight Against Lamborghini Urus

Why ‘really tough’ Miami strategy will have F1 teams thinking

Howell Is Elite At Rocket Raceway Park

2022 Maruti Suzuki XL6 with a wide-body kit: What it’ll look like

Rosario Highlights NOW600 Winners At Port City

Cummins Wins POWRi At Macon Speedway

Anderson Wins Again In Salt Lake City; Craig 250SX Champion

Laney Wins, Claims California Clash Title

Twitter to have “extreme” work ethic expectations for its employees, says Musk

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel