L-R: Sng Miah Thye, Baljit SIngh, May Tan and Ravi Shankar at the launch of the new Shell Rimula Ultra 5W-30.
Shell Malaysia has officially launched the Shell Rimula Ultra 5W-30, Shell’s most advanced fully synthetic heavy-duty diesel engine oil to-date. This all-new diesel engine lubricant complies with European ACEA E6 and ACEA E9 specifications and manufacturers’ approvals for use in ultra-modern diesel engines that meet Euro 4 up to Euro 6 emission standards.
The all-new Shell Rimula Ultra 5W-30 is competitively priced and offers longer oil life and extended oil drain intervals of up to 150,000 km, better engine wear protection under all terrains and weather conditions, as well as better fuel economy.
Baljit Singh (3rd from left) with his team at the Shell Rimula Ultra launch.
According to Baljit Singh, Shell Lubricants General Manager – Malaysia & Singapore, the introduction of the all-new Shell Rimula Ultra further strengthens the Shell Rimula portfolio of premium low viscosity synthetic lubricants available in Malaysia which includes the Shell Rimula R6 LM and R5 LE.
“As the largest lubricants supplier in the world for the past 12 consecutive years, we at Shell understand the needs of our customers. We are a partner you can trust to deliver the most advanced and proven lubricant solutions that are backed by unmatched technical support,” he added.
May Tan, Shell Lubricants Marketing Manager – Malaysia & Singapore commented, “There is a global shift towards low viscosity synthetic lubricants due to proven benefits such as improved oil and engine performance; longer oil-drain intervals and fuel economy that add up to lower total cost of ownership. This is critical for fleet operators, especially in today’s challenging economic environment. We see Malaysia as the right market for it and we are the first market in ASEAN to launch the new flagship product today.”
“The all-new Shell Rimula Ultra is a result of Shell’s technology leadership in lubricants, which is driven by world class research and development and extensive technical collaborations with leading OEMs, universities and industry bodies,” she further added.
The said winners will be taken on an exclusive 5-day-4-night all-expenses-paid trip to Barcelona in September to experience the vibrant Spanish city renowned for its arts, culture, football and cuisine. They will also have an opportunity to gain deeper insight into the innovation-driven world of Shell Lubricants.
The much-anticipated annual promotion brings to life Shell Rimula’s promise of being the “engine oil that works as hard as you”, rewarding loyal customers with the ultimate stopover experience around the world. This year’s promotion was held from 1 March to 30 June and was opened to customers who purchased any Shell Rimula heavy duty and light duty diesel engine oil products.
For more information on the all-new Shell Rimula Ultra 5W 30, please visit www.shell.com.my/rimula.
Keyword: Shell Malaysia Launches Shell Rimula Ultra 5W-30 Heavy Duty Diesel Engine Oil