While many assumed the upcoming “Ram Revolution” would be the reveal of a complete electric pickup to rival Ford’s F-150 Lightning and Chevy’s Silverado EV, it has been officially been announced as something else. It is instead a big research project to get customers to help develop the coming Ram EV pickup truck, whatever that rig will actually be called when it’s revealed at a later date.

The official name of the electric Ram 1500 is still under wraps, but the Revolution will be a feedback loop for consumers and the automaker regarding the eventual EV pickup. Ram’s announcement of the program says the goal is offer owners “a closer connection with the brand and its EV philosophy, meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed.”

First Ram 1500 EV Images

The first teaser image released of the Ram 1500 BEV is a faint silhouette showing off a new direction for the Ram fascia, with modern daytime-running-lights glowing into the ether. It looks like the silhouette of a smoother, slipperier Ram, laying the groundwork for a more progressively styled electric truck along the same lines as the vaguely Avalanche-esque Chevrolet Silverado EV, rather than the traditionally styled F-150 Lightning, which looks almost like any other Ford truck. The second teaser image, shown immediately above, is much juicier, showing off the new electric pickup platform.

The platform appears to show two power units, one on each axle, which naturally means Ram still plans to offer some sort of four-wheel drive on its trucks. That was probably a given. We also see what looks like enough room to fit a frunk storage space at the nose of the truck, as the power unit is fairly low-mounted. It also looks like a full-size spare still mounts under the bed, behind the rear bumper.

We also see an interesting battery module, which looks like it could also play a structural role in the frame. A strange gap with seemingly nothing in it exists behind the battery; we think this could be a subframe for some sort of cabin or bed storage box, or perhaps it’s simply there to show the architecture can fit more battery power in various applications. If it’s actually a container—the dark coloring of this area could be a void or, well, some kind of box for electronic controllers, or perhaps power inverters for powering accessories or, like the Lightning, your house. We’ll have to wait until Ram releases more information about the truck to know for sure.

Fashionably Late

Ram is well aware it is running behind competing American automakers on launching its EV pickup, but believes that puts it in a position to offer a better package to owners. Ram claims the upcoming truck will “deliver a fuller portfolio of technology with more range, power, productivity and convenience.” Here’s more on Ram’s positioning from CEO Carlos Tavares: “It’s a fact that we are coming slightly after (the competition), but it’s also a fact that we have the opportunity to adjust the competitiveness and the appeal of our own trucks to what they are doing, which is a competitive game, which is a fantastic situation for the consumer because the real winner of this competition is the consumer.”

The full BEV Ram is expected to be revealed in its production from in 2024, though we’ll likely see teasers and maybe even a concept before that. The automaker says it plans to deliver “electrified solutions,” whether fully-electric or hybrid, for all segments Ram operates in by 2030. Ram’s parent company, Stellantis, is anticipating $35 billion in EV-related investment and research into EV-tangent technology over the next three years.

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Keyword: Ram Reaffirms Electric Pickup Is Coming, Previews Skateboard Chassis

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