Datin Anita Azrina Abdul Aziz, Senior General Manager Group Strategic Communications (2nd from right) and K N Radhakrishnan Director and CEO TVS Motor Company (3rd from right) with the PETRONAS TVS Racing Team riders.
PETRONAS has announced that it has signed an agreement with TVS Motor Company to be the title partner of TVS Racing, India’s first factory racing team.
TVS Racing is a pioneer, helping to promote motorsports in India since 1982 and has been integral in growing the racing performance culture. It has done so by creating multiple riding platforms for young enthusiasts to explore race performance in a fun and safe environment. This partnership with PETRONAS will give a boost to further grow the popularity of racing in India.
The partnership is also complemented by a strategic business alliance with PETRONAS Lubricants International (PLI) to develop a co-branded oil i.e. PETRONAS TVS TRU4 RacePro. This lubricant will be available for consumers in the high street market across India in May 2022.
“PETRONAS continues to make headway across the value chain in India. Amongst the examples of significant portfolio enhancements include supplying LPG through IndianOil PETRONAS Pvt. Ltd. (IPPL), provision of rooftop solar panels via AmPlus Energy and today, we seal a stronger partnership with one of India’s most respected OEM, TVS Motor Company, with the PETRONAS TVS Racing Team launch. PETRONAS lubricants have a solid track record in global motorsport events, and we are proud to support TVS Racing’s ambitions,” commented Datuk Sazali Hamzah, Executive Vice President and CEO Downstream, PETRONAS.
“The PETRONAS TVS Tru4 Race Pro engine oil is formulated with the same premium additive technology as the one used by the PETRONAS-TVS Racing team. This is so that TVS consumers can experience the same superior performance in their bikes,” said Mr Giuseppe Pedretti, Regional Managing Director, PETRONAS Lubricants International.
Meanwhile Mr KN Radhakrishnan, CEO TVS Motor Company said, “We are delighted to have PETRONAS as our partner for TVS Racing. PETRONAS comes with many progressive technological solutions, backed by significant wins in prominent racing events. I am confident that PETRONAS’ global expertise and solid presence in motorsports combined with TVS Racing’s four decades of strong racing heritage will take us to greater heights.”
TVS Racing has been pivotal in engineering the TVS Apache series through the company’s “Track to Road” strategy. The brand has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in TVS Apache becoming the fastest growing brand in the >150cc segment. TVS Racing is also the pioneer of the One Make Championship in the country, the first Indian manufacturer to introduce the series in India.
Mr Meghashyam L Dighole, Vice President, New Product Development, TVS Motor Company: “TVS Racing has been a prominent force in Indian motorsports for over 4 decades. We are immensely committed to motor racing in the country and have been continuously working towards growing the interest and enthusiasm for the sport here. Our partnership with PETRONAS is a testimony of this, and it gives me immense pleasure to announce the renaming of the TVS Racing Team to PETRONAS TVS Racing Team.
Keyword: Petronas Signs As Title Partner To TVS Racing Team