National carmaker Perodua is positive, albeit cautiously, of its performance for 2016. Speaking to the media of the company’s 1H16 performance, Perodua President & CEO Datuk (Dr) Aminar Rashid Salleh said that the company is confident they will meet their sales target of 216,000 units this year especially with the recent launch of the Bezza sedan and despite the Malaysia Automotive Association (MAA) reducing the projected total industry volume (TIV) from 650,000 vehicles to 580,000 due to the soft consumer sentiment and global economic challenges.
Perodua’s current market share stands at approximately 35.5%, an improvement over last year’s 33.7% for the same period, despite market challenges. The market share improvement comes at the expense of other national and non-national marques. Total market share for national marques in 1H16 is approximately 49% (a y-o-y improvement from 47%).
Since it started accepting bookings for the Bezza on 16 July (the car was officially launched on 21 July), the company has received an average of 1,000 bookings a day. As of this morning (26 July), total bookings (not sales) for the Bezza numbered 10,115.
According to Datuk Aminar, the company has shored up Bezza inventory to cater to the initial demand and shorten delivery time, as part of its effort to improve customer satisfaction. By 31 July, 9,000 Bezzas will be ready for nationwide delivery. Thus far, 500 Bezza sedans have been delivered to buyers.
On the after-sales side, Perodua managed to increase the throughput at its service centers by 5% to 1,000,000 vehicles year-on-year, from 965,000. This has led to an increase in intake revenue by 13% to RM 330 million as well as parts and accessories sales by 5% to RM 126 million for the same period. Perodua is continuing its efforts to keep more Perodua owners within the company’s ecosystem by continuously improving their after-sales services.
Keyword: Perodua Positive About 2016 With New Model Offering