Kuala Lumpur, 1 April 2019 – A new light duty Shell Rimula lubricant range has been launched by Shell Malaysia Trading Sdn Bhd, to target the users of pick-up trucks and light duty trucks.
The new Shell Rimula Light Duty range comprise of the Shell Rimula Light Duty LD4 15W-40 (API CI-4) and LD5 10W-40 (API CK-4) Synthetic Technology. These are specially formulated to ensure optimum performance for trucks that operate in frequent stop-start and idling conditions while carrying variable heavy loads.
The mineral-oil-based Shell Rimula Light Duty LD4 is aimed at meeting the needs of light duty trucks, the workhorses of commercial enterprise. While the fully synthetic Shell Rimula Light Duty LD5 is suitable for pick-ups and other 4×4 trucks. Both lubricants are available at selected independent workshops, spare part shops as well as Shell retail stations.
The Shell Rimula Light Duty LD4 and LD5 come in 7.5-litre pails and are perfect for a single oil-change without needing top-ups, making it convenient and economical for truckers. The recommended retail price for the Shell Rimula Light Duty LD4 is RM120 in Peninsular Malaysia and RM121.50 in Sabah and Sarawak. On the other hand, the Shell Rimula Light Duty LD5 is priced at RM195 (Peninsular Malaysia) and RM196.50 (Sabah and Sarawak).
(L-R) Shell Lubricants B2B Associate Brand Manager Amanda Woo, Shell Rimula and Spirax Brand Manager Ravi Shankar, Shell Lubricants General Manager – Marketing May Tan and Shell Lubricants Sales Director Leong Tak Chuan with the new Shell Rimula Light Duty and heavy duty R6 lubricants
Shell Rimula is the market leader in heavy-duty diesel engine oils in Malaysia and globally. The launch of the new Light Duty range marks Shell Rimula’s entry into the consumer lubricant segment. According to May Tan, Shell Lubricants Marketing General Manager, the bulk of new commercial vehicle sales in Malaysia comprised of pick-ups and light duty trucks.
“Pick-ups are no longer just used for commercial purposes. It is a popular choice for those who pursue active outdoor lifestyles. Our new Shell Rimula Light Duty range offers superior protection and engine cleanliness, longer oil drain intervals and better fuel economy,” she said.
BARCELONA IS 2019 SHELL RIMULA ULTIMATE STOPOVER DESTINATION
The Shell Rimula Ultimate Stopover Destination for 2019 is the city of Barcelona, Spain. The Ultimate Stopover Destination is Shell Rimula’s (the “engine oil that works as hard as you”) reward to loyal customers who are passionate about what they do by taking them to ultimate stopover destinations around the world.
The 2019 Shell Rimula Ultimate Stopover Barcelona promotion will see guests taken on a journey to experience the vibrant Spanish city renowned for its arts, culture, football and cuisine.
The promotion is on until 30 June 2019 and is open to customers who purchase any Shell Rimula heavy duty or light duty diesel engine oil products for a chance to win this exclusive 5-day 4-night trip to Barcelona that combines the opportunity to gain a deep insight into the innovation-driven world of Shell Lubricants with experiencing the sights and sounds of the picturesque Mediterranean metropolis.
The 2018 Ultimate Stopover winner William Teo from Sibu, who had the opportunity to experience Dubai, said it was an eye-opening experience, especially understanding the technology of Shell diesel technology and other lubricants for heavy duty applications.
“We had the opportunity to experience real world testing of the product through extreme environments, loads and temperatures and other immersive activities. It was a nice balance of knowledge sharing, sightseeing and networking!” he said.
For more information on the new Shell Rimula Light Duty range and the 2019 Shell Rimula Ultimate Stopover Promotion, please visit www.shell.com.my/rimula.
Keyword: New Light Duty Shell Rimula Range Launched; Barcelona is 2019 Shell Ultimate Stopover Destination