In a virtual reveal earlier today, Lynk & Co unveiled their new mobility offer. The company announced their mobility membership, month-to-month membership price, and shared the first look at their 01 car, the first Lynk & Co model to be available in Europe.
Lynk & Co’s mobility membership lets customers get as much car as they want. It’s easy to sign up in a few steps online, or in-person at one of their club locations.
You can sign up for a month-to-month membership with a car for up to €500 per month. Members can lower their monthly costs when they share their cars and change or cancel their membership with only one-month notice. Insurance, scheduled maintenance, and access to a car sharing platform are all included in the price of the membership. Alternatively, if you don’t need a car of your own, you can sign up for a free membership and only pay when you borrow a car.
You will also be able to buy the car online or offline at one of Lynk & Co’s clubs. In selected markets, you can even opt to have your car delivered to your door.
Hassle-free car sharing is a key perk for members, allowing them a sustainable way to reduce the number of individual cars on the road. Members with a car will be able to share with friends, family, or other members to offset their monthly costs. To make it simple, Lynk & Co developed a sharing platform that will let members manage bookings, share the car location, and send a digital key from their smartphones and in the car.
Lynk & Co also revealed the 01, their first model to be available to European customers. The 01 is available with a range of efficient electrified powertrains designed with infrastructure in mind. PHEV and HEV powertrains help to improve fuel economy and reduce emissions–with up to 70 km pure electric range possible with the PHEV.
For Lynk & Co, trim levels and option packs are old automotive and pointlessly complex. Instead of an endless option list, the 01 was built with the concept that, “everything extra comes standard”. This means that the car will come with all features included without the customer having to select (or pay extra for!) add-ons. In fact, the only choices customers will need to make is the color (black or blue) and powertrain (PHEV or HEV).
The 01 comes with digital and connectivity features such as a large central touchscreen, online navigation, third-party apps, a social media camera, and its own cloud. Lynk & Co will be able to check the health of the cars, maintain features, solve issues over the air, and let members know when it’s time for their scheduled maintenance, all included in the price of membership.
Engineering and technology for the 01 has been developed under CEVT, the shared Geely and Volvo research and innovation center based in Gothenburg, Sweden. The 01 is based on the Compact Modular Architecture (CMA), the same architecture underpinning the Volvo XC40. CMA is an advanced modular architecture that accommodates many body styles and sizes. Thanks to CEVT’s focus on digital simulation, the architecture has been developed with advanced quality and far quicker than conventional automotive structures.
It’s about more than just the car. Lynk & Co has worked to put sustainability at the core
of their mission. The average car is only in use for 4% of the time and the rest of the time, it’s parked. By using the sharing platform, members can share resources and reduce the overall number cars on the street. With a focus on growing their membership community (not selling cars), Lynk & Co’s business model encourages a more efficient use of mobility. The membership model itself encourages people to share vehicles and reduces the over- all number of cars on the road.
Lynk & Co still plans to have a physical presence in key cities across their seven target markets. But that doesn’t mean a traditional dealership network. Instead, the company will open “clubs” to be the center of Lynk & Co’s community.
Clubs are a window into the world of Lynk & Co: places to sip their signature drink, shop, engage with the community, and attend members-only events. The company is collaborating with local artists and designers to outfit the clubs, with a special focus on uplifting ethical, eco-friendly brands.
The first club will open in Amsterdam later this autumn, and the second will open in Gothenburg, Sweden before the end of the year. More locations will be announced in the coming months, as well as a pop-up tour bringing the Lynk & Co experience to cities around Europe.
“Today we introduce a new approach to ownership and mobility. We’re offering a radical solution for a new generation of connected customers who want mobility on their terms,” said Alain Visser, CEO of Lynk & Co.
“The automotive industry has continued with a distribution and ownership model that has existed for 100 years. We’re changing that. Customers today value products that reflect their digital and ever-changing lifestyle.”
“We are Lynk & Co and our aim is to simplify ownership by innovating and redefining how cars are bought, owned, connected, serviced, and used. We exist to change mobility forever.”
Keyword: Lynk & Co Launches Mobility Membership Alongside New Vehicle For Europe