LaSalle Models & History (1929)

The 1929 LaSalle replaced the Series 303 with Series 328

  • The Victoria and business coupe were dropped
  • A landau cabriolet was added
  • The transformable town cabriolet was available with a collapsible quarter
  • The convertible imperial sedan (all weather phaeton) was available on special order
  • All Fisher bodies except roadster and phaetons were mounted on 134″ wheelbase
  • Parking lights were moved to the top of the front fenders
  • The brightwork was chrome plated
  • Security Plate glass were installed in all windows and windshields
  • Closed body interiors 2.5″ wider and 1″ higher
  • Adjustable front seat on closed bodies with no division
  • Electric tandem windshield wipers
  • Oval panel on rear of body, formed by quarter molding
  • Duplex-mechanical brakes with all shoes inside drums
  • The engine was bored out by another eighth of an inch
  • Piston pins pressure lubricated
  • Midyear change to metric spark plugs
  • Synchromesh transmission

I.D. DATA

  • Serial numbers were not used on the 1929 LaSalle
  • Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
  • Starting: 400001. Ending: 422961.

STYLE

Fisher 125″ wheelbase
Style No. Doors Body Type Seating Price Weight
1186 2 Roadster 2/4 $2345 3990 lb
1185 4 Phaeton 4 $2295 4140 lb
1185-B 4 Sport Phaeton 4 $2875 4405 lb
Fisher 134″ wheelbase
Style No. Doors Body Type Seating Price Weight
8590 2 Coupe 2/4 $2495 4310 lb
8580 2 Convertible Coupe 2/4 $2595 4135 lb
8555 4 Family Sedan 5 $2450 4550 lb
8550 4 Sedan 5 $2595 4490 lb
8610 4 Town Sedan 5 $2675 —- lb
8615 4 Imperial Town Sedan 5 $—- —- lb
8530 4 Sedan 7 $2775 4615 lb
8540 4 Imperial 7 $2875 4760 lb
8570 2 Coupe 5 $2625 4335 lb
8600 4 Landau Cabriolet 5 $2725 4635 lb
8605 4 Imperial Landau Cabriolet 5 $—- —- lb
Fleetwood 125″ wheelbase
Style No. Doors Body Type Seating Price Weight
3051 4 Transformable Town Cabriolet 5/7 $4800 5100 lb
3130 4 Town Cabriolet 5/7 $4500 5100 lb
Fleetwood 134″ wheelbase
Style No. Doors Body Type Seating Price Weight
3751 4 Transformable Town Cabriolet 5/7 $4900 5125 lb
3751-C 4 Transformable Town Cabriolet 5/7 $—- —- lb
3780 4 Convertible Imperial Sedan 5 $—- —- lb

ENGINE

  • Engine type: 90° V-8 L-head
  • Block: Cast iron offset on copper/aluminum crankcase
  • Bore & Stroke: 3-1/4″ x 4-15/16″
  • Displacement: 328 cu. in.
  • Compression ratio: 5.3 : 1 (4.8 : 1 optional)
  • Horsepower: about 80
  • SAE/Taxable/NACC Horsepower: 33.8
  • Main bearings: 3
  • Valve lifters: mechanical with rollers riding on cam
  • Carburetor: Made by Cadillac under C. F. Johnson patents
  • Torque Compression: 105-107 psi at 1000 rpm and 5.3:1 ratio
  • Torque Compression: 90-92 psi at 1000 rpm and 4.8:1 ratio

CHASSIS

Feature 125″ Wheelbase 134″ Wheelbase
Overall length 185″ 196-5/8″
Front Tread 56″ 56″
Rear Tread 58″ 58″
Tires 6.50-19 (31 x 6.20) 6.50-19 (31 x 6.20)

DRIVETRAIN

  • Selective sliding gear transmission, in unit with engine
  • Speeds: 3-Forward, 1-Reverse
  • Left-hand drive, center controls (rhd opt)
  • Twin disc clutch
  • Shaft drive (torque tube) 3/4-floating rear axle, helical bevel drive
  • Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
  • Duplex-mechanical brakes on four wheels, all shoes internal, 15″ drums on all wheels
  • Artillery wheels (wire and disc opt)
  • Wheel size: 19″

OPTIONS

  • Colored fenders
  • Disc wheels
  • Fender wells
  • Heater: $40
  • “LaSalle” radiator ornament: $12
  • Seat covers: $30-230
  • Tire covers: $5 – $12
  • Tonneau windshield: $185
  • Trunks: $60-100
  • Wire wheels

HISTORICAL NOTES

1929 LaSalle Notes

  • Introduced August 1928
  • Introduced synchromesh transmission
  • Featured safety glass
  • Model year sales: 22,961
  • Model year production: 22,961
  • President & general manager: Lawrence P. Fisher
  • Ernest W. Seaholm was chief engineer
  • H. M. Stephens was general sales manager

1929 Automotive Notes

  • Industry production increases to 4,455,178 cars and 881,909 trucks
  • Alfred P. Sloan, Jr. was president of GM
  • Pierre S. du Pont was chairman of the board at GM until February when Lammot du Pont became chairman of the board
  • Stock market crashes in October to begin the Great Depression
  • The Ford Model A is a big success
  • Chevrolet brings out a 6-cyl
  • Oldsmobile introduces the short-lived Viking
  • Buick introduces the Marquette
  • Duesenberg introduces the Model J which runs 187 km/h at the Indianapolis Speedway
  • The luxury market is filled with Cord L-29, Ruxton, Marmon, Stutz, Lincoln, Packard, Pierce-Arrow, Auburn, as well as the Viking and Duesenberg
  • DeSoto goes on sale with a record 81,065 first year sales.
  • Chrysler introduces the Fargo
  • David Dunbar Buick died (1854-1929)
  • Walter C. White died
  • Top model year production for 1929
    1. Ford 1,507,132 … increased almost 900,000
    2. Chevrolet 1,328,605 … increased over 135,000
    3. Hudson/Essex 300,962 … increased over 18,000
    4. Chrysler 244,921 … increased over 84,000 (including Plymouth & Fargo)
    5. Willys-Overland/Whippet 242,000 … decreased 73,000
    6. Pontiac/Oakland 211,054 … decreased 33,000 units
    7. Buick 196,104 … decreased over 25,000
    8. Dodge 124,557
    9. Nash 116,622 … decreased over 21,000
    10. DeSoto 81,065 … a record first year start
    11. Cadillac/LaSalle 36,598 … decreased over 4000

1929 LaSalle Photo Gallery

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Keyword: LaSalle (1929)

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