India’s TVS Motor Company has announced a partnership with Swiss mobility company EGO Movement as a majority shareholder. EGO Movement is in the rapidly growing sector of e-bicycles.
It has an established range of e-mobility products and a growing network of stores across Switzerland, Liechtenstein and Germany.
TVS Motor acquired UK-based Norton Motorcycles in 2020.
Joint Managing Director of the TVS Motor Company, Sudarshan Venu, says: “Electric bicycles are the centre of sustainable mobility in many cities in Europe and around the world, and the global market is expected to be $20 billion in 5 years. We are keen to play an active role in this market. EGO Movement, with the vision of Daniel and Marie, has excellent products and a brand that centre’s around its unique design capability.
“We look forward to nurturing and significantly growing the brand and are sure that we will have a value add in various areas. I am excited to see some of the design languages translate into other business areas for TVS Motor Company.”
He adds: “In the future, I can see multiple modes of transport providing various solutions. The Netherlands, Germany and Switzerland account for 80% of the existing e-bike market, as this urbanization requirement continues to abound, TVS Motor will be in a position to tell a fresh chapter in both its company history and that of global personal mobility.
Co-founder and CEO of EGO Movement, Daniel Meyer, comments: “As a Swiss-based, strongly mission-driven company, we are excited to be teaming up such a highly respected global partner and industry leader.
“Our team is fully committed to taking the company to the next phase. We are confident that together with TVS Motor Company, we will be able to create more value for all partners and customers of EGO Movement focusing on further growth by following our mission of a greener way of e-mobility.”
TVS Motor Company is the third largest 2-wheeler company in India.
It has an annual sale of more than 3 million units and an annual capacity of over 4.95 million vehicles.
Keyword: India’s TVS Motor Takes Majority Stake in Swiss E-Bike Brand EGO Movement