Shell Malaysia Trading Sdn Bhd has introduced new ‘Made for Malaysia’ labels for official genuine Shell Helix products meant for sale in Malaysia. The ‘Made for Malaysia’ Shell Helix range was officially launched by the Minister of Domestic Trade and Consumer Affairs, Yang Berhormat Dato’ Saifuddin Nasution bin Ismail. Also present was Yang Berbahagia Dato’ Basaruddin Sadali, Deputy Secretary-General (Domestic Trade), Ministry of Domestic Trade, Cooperatives and Consumerism.
The new ‘Made for Malaysia’ labels will be featured on five best-selling Shell Helix products. They are:
- Shell Helix Ultra 5W 40 (4L)
- Shell Helix HX7 10W 40 (4L)
- Shell Helix HX7 5W 30 (4L)
- Shell Helix HX5 10W 30 (3L)
- Shell Helix HX5 15W 40 (4L).
These five Shell Helix products are now blended and packed at Shell’s Lubricant Oil Blending Plant at Port Dickson, Negeri Sembilan. The new front label can be peeled to reveal a unique QR code for quick product authentication, while the label at the back features information in English and Bahasa Malaysia. The QR code also enables easy registration for the Shell Advantage Rewards (SHARE) programme which rewards customers with goodies that include a sign-up bonus, Shell Helix Engine Warranty (SHEW) and free Shell Helix products (terms and conditions apply).
According to Shell Malaysia Managing Director, Shairan Huzani Husain, (below, 3rd from right) the move is a strategic investment by the company to protect the interests of both car owners and trade partners by enabling them to clearly identify official genuine products. “The presence of counterfeit and unauthorised products in the market is affecting customer confidence and negatively impacting our trade partners’ businesses. The decision to commence local production of official genuine Shell Helix products meant exclusively for the Malaysian market and clearly identify them with the new ‘Made for Malaysia’ labels, is a key step to address this issue,” he said. Shairan added that there are no changes to the formulations of the Made-for-Malaysia Shell Helix engine oils and customers will continue to enjoy ultimate engine performance, even in extreme driving conditions.
(L-R) Cheong Kin Seng, Datuk Iain Lo, Dato’ Saifuddin Nasution Ismail, Shairan Huzani Husain, Dato’ Basaruddin Sadali & Baljit Singh
The introduction of Shell Helix products with ‘Made for Malaysia’ labels is ongoing and is expected to be completed by January 2019. During this transition period, official genuine Shell Helix products with old labels would still be on sale and can be authenticated through the unique product code on the label.
The official genuine Shell Helix engine oils for the Malaysian market can be purchased from Shell Helix-branded workshops, selected workshops served by authorised Shell distributors and Shell retail stations. They are also available online at Lazada Malaysia, 11street and Shopee via Shell Malaysia’s official online stores.
(L-R) Cheong Kin Seng, Datuk Iain Lo, Dato’ Saifuddin Nasution Ismail, Shairan Huzani Husain, Dato’ Basaruddin Sadali & Baljit Singh
For information on the nearest authorised Shell Helix retail outlet, visit www.shell.com.my/helix or call the Shell Customer Service Hotline at 1300 88 1808.
3 STEPS TO CHECK AUTHENTICITY OF YOUR SHELL HELIX
- Peel the label to reveal the QR code: Scan the QR code that is affixed on Shell Helix bottle’s label which leads to the SHARE product verification page.
- Complete your details and submit: Submit your mobile number, vehicle ID, product code and shop code (*Shop code is featured on the SHARE poster shown in the participating SHARE outlets).
- Authentication result: Authentication result will be shown on the page and sent through SMS.
Keyword: Genuine Shell Engine Oils Now Come With ‘Made For Malaysia’ Labels