Global technology company, Arrival, has announced the appointment of Adrian Nyman as Chief of Brand. He joins from Nike where he was most recently Global VP of Retail and Experience.
In the newly created role, Nyman will be responsible for amplifying and globalising the Arrival brand – leading the marketing and creative functions to drive the company’s product initiatives, reporting directly to CEO, Denis Sverdlov.
During his time at Nike, he led the reinvention of the Nike Retail fleet globally and projects including Nike’s Flagship concept House of Innovation and its community concept Nike Live.
Denis Sverdlov, CEO and founder of Arrival, says: “Adrian is an innovative creative leader with a proven track record of building and scaling global brands. As a master in brand communications, he builds deep consumer connection across all digital channels. Adrian’s world-class team leadership and creativity will be highly valued as we further develop and grow as a brand – this is the start of a very exciting chapter for us.” Nyman comments: “Arrival’s audacious vision for not just revolutionising transportation but also reimagining how vehicles are manufactured for a better planet is truly inspiring. I am beyond excited to join Arrival at this amazing time in the company’s journey.” Arrival was founded in 2015 and has a global presence, with over 1,400 employees located across its UK and U.S, headquarters and offices in Germany, Netherlands, Israel, Russia, and Luxembourg. The company is deploying its first two Microfactories in South Carolina, U.S, and Bicester, UK in 2021.
Keyword: Arrival Announces Newly Created Head of Brand; Joins From Nike…