The GM EV1, released in 1996, was the first mass-produced electric car from a major automaker. These publications aimed at kids were meant to educate children about electric vehicles and promote the EV1.
Though there is a plethora of EVs available on the market today, when GM released the EV1 in 1996, it was truly ahead of the curve. It was the first mass-produced, purpose-built electric vehicle made by a major automaker. The EV1 ended up being a commercial failure, but it still holds an important place in the history now unfolding in the current automotive landscape.
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After the EV1’s announcement, GM went full-throttle promoting the revolutionary new car, even including officially unveiling the car at the premiere of the 1996 film Daylight starring Sylvester Stallone. That promotional flood also included content aimed at kids. “Daniel and His Electric Car,” is a picture book chronicling Daniel and his parents’ exciting trip to buy an EV1.
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Keyword: Read GM's Late-'90s Children's Book Meant to Educate Kids About EVs