Opel wants to build a very special one-off of the battery-electric Rocks-e. The light vehicle enables young drivers from the age of 15 to enter the world of individual electric mobility – which is why Opel is now inviting up-and-coming artists around the globe to create their own individual Rocks-e design concept.
The Rocks-e-Design Hack is a social media contest aimed at young creatives. Non-professional talents and design students between the ages of 18 and 27 can submit design drafts and Opel will build the winning design as a Rocks-e one-off vehicle line.
“The Rocks-e Design Challenge is a unique way for a young audience to engage with Opel. The participatory design contest will also generate additional awareness and enthusiasm for the unique Rocks-e,” said Mark Adams, Vice President Design.
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Keyword: Opel launches design contest for teenage BEV