BOLOGNA: Jorge Lorenzo, winner of 47 MotoGP races and the fifth most successful rider of all time, collected his new Urus S by participating in Lamborghini’s La Prima customer experience.
On two wheels or four, few people know more about performance or control than the Spanish bike racing hero, Jorge Lorenzo.
A five-time world champion in one of the world’s most thrilling sports, Majorcan-born Lorenzo won back-to-back 250cc world titles before moving to MotoGP in 2008.
His career spanned 12 seasons in bike racing’s premier category, during which time he won three world championships in 2010, 2012 and 2015. In 2022, he was inducted into the MotoGP Hall of Fame, where he was officially anointed a “legend”.
Lorenzo is also a Lamborghini enthusiast, and last week visited the home of the Italian super sports car maker for a full factory immersion and to collect his new Urus S.
“Lamborghini is one of the most iconic automotive brands, especially in Italy,” he says. ‘It represents the most extreme sports car you can have. I wanted a true sports car but also something discreet, and I think the Urus S has everything. The engine is extremely powerful and the performance is incredible. But the Urus also has comfort and safety. You have everything in one, right? It’s truly multi-functional.”
Thanks to the company’s La Prima program, customers have the opportunity to collect their new Lamborghini from the factory.
The visit can be tailored according to the client’s wishes, but includes a guided VIP tour through the production facilities.
Lorenzo’s visit included exploring Lamborghini’s recently expanded, world-class carbon fibre facility; a tour of the production lines for both Urus and the company’s newly announced Revuelto super sports car; and a visit to the recently renewed Lamborghini Museum.
Although Lamborghini’s Ad Personam program offers customers a vast choice of colours, Lorenzo elected for a stealthier treatment.
The principal exterior colour is Nero Helene, with Nero Ade as the primary interior hue. Giallo Taurus yellow stitching on the steering wheel and seatbelts enliven the Urus S’s interior.
The Urus S is the latest Lamborghini to grace the racer’s garage, but he also respects the brand’s history.
“I love technology and it’s incredible to see how much has changed here since my last visit. I like to drive the latest car because it is the one that showcases the newest tech. But I’m a big fan of classic cars, too. The Miura has never gone out of fashion, but I love the Murciélago and Diablo too. The truth is that every Lamborghini has something special about it.”
Asked to sum up Lamborghini in one word, Lorenzo finds himself using rather more. “Emotional,” he says. “It’s a car that really lights your flame.’”
Since its launch in 2018, the Lamborghini Urus has established itself as the most successful model in the company’s history.
A highly versatile five-door five-seat Super SUV with impressive all-terrain capability, the Urus S delivers authentic Lamborghini driving dynamics and searing performance. It is powered by the company’s award-winning 4.0-litre, 666 CV twin-turbo V8, and can accelerate to 100kph in 3.5 seconds.
The S has a retuned exhaust system for an even sharper sonic signature. The car’s character becomes progressively sportier depending on which of the six drive modes has been selected.
These include Strada, Sport, Corsa, and Ego, which allows the driver to personalise the settings.
The system takes its cues from the powertrain, gearbox, rear differential, suspension, steering and the 48-volt active anti-roll system to alter the car’s personality.
Power is sent to all four wheels using a variable all-wheel drive system that incorporates an active centre differential and a rear differential, giving the Urus S torque vectoring across the rear axle for phenomenal handling capabilities.
Keyword: Motorbike racing legend Jorge Lorenzo collects his new Lambo Urus S