Jaguar Land Rover’s chief creative officer, Professor Gerry McGovern, has been appointed to JLR’s board or management just three months after taking his current role. In his new position he will oversee the “creative direction” of both brands as JLR “continues to transform its business at pace and redefine its strategic direction.”
Thierry Bolloré, Jaguar Land Rover CEO, said: “Gerry's expanded Chief Creative Officer accountabilities include leadership of the Design functions of both Jaguar and Land Rover, enhancing and developing the character, distinction and personality of each with his usual passion and energy.
“Also, to continue to elevate and protect our two great brands, Gerry’s role will now include creative direction across all of Jaguar and Land Rover’s global visual communications, ensuring a consistent look and feel, befitting each of their distinctive characters. Gerry’s innovative and pioneering approach will continue to influence and inspire us all, as well as enriching the experience of customers around the world.”
Gerry McGovern has played a pivotal role in a number of key JLR models, including the Range Rover Evoque and the new Land Rover Defender. Of his appointment McGovern said: “It is an honour to be appointed to the Jaguar Land Rover Board of Management, and to be given the opportunity to lead my team in the creative reimagining of Jaguar as well as continuing the transformation of Land Rover. I remain convinced of Design’s true value to build brand equity while ultimately enriching the lives of our customers.”
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Keyword: Jaguar Land Rover design chief Gerry McGovern appointed to JLR board