Pricing for the Quadrifoglio models will remain unchanged.
Alfa Romeo will be slashing the 2024 Giulia and Stelvio prices to make these models more competitive against their main rivals.
CarsDirect got hold of the new order guide data and confirmed the pricing with Alfa's spokesperson in the USA, Nick Cappa: “The reduction in pricing is a lifecycle direction for Stelvio and Giulia to enhance market competitiveness.”
It's unclear whether the 2024 Giulia and Stelvio will receive the same facelift already unveiled in other parts of the world, but we're confident the redesign will be introduced shortly.
The 2024 base Giulia will have an MSRP of $44,075, including the $1,595 destination charge. That's a $1,800 reduction applicable to all turbocharged four-cylinder models. The Giulia Quadrifoglio soldiers forth without a price reduction, but the good news is that its price remains unchanged at $81,355.
The Stelvio Quadrifoglio high-performance SUV's MSRP of $87,270 is also carried over unchanged, while the 2024 Stelvio receives a $1,800 price reduction for the 2024 model year and will start at $46,370, destination included.
These prices don't match the current list prices on Alfa's website but for a good reason. Alfa Romeo is one of the few manufacturers still offering retail cash bonuses. In the case of the Giulia Quadrifoglio, you can pick a 2023 model up right now for $82,805, which includes destination and a $750 cashback. The same deal applies to the 2023 Stelvio Quadrifoglio.
According to CarsDirect, this is standard business practice. In California, dealers will give up to $2,750 off, and you get another $1,000 off if you are a return customer. What a refreshing change of pace compared to what appears to be the current standard in America's automotive dealer network.
The BMW 3 Series and X3 have always been the golden standard in this particular segment, and we can see Alfa's troubles by comparing sales figures. Last year, BMW sold 30,400 3 Series sedans and 65,800 X3 SUVs. Over the same period, Alfa only sold 5,091 Giulias and 7,752 Stelvios.
BMW still needs to reveal the pricing of the 2024 3 Series and X3. Both models will likely receive a price increase heading into 2024, and the 3 and X3 are better than ever, thanks to extensive facelifts introduced in 2022. Looking at the pricing now, the base 3 Series is $720 more expensive than the equivalent 2024 Giulia, while the Stelvio is $825 cheaper than the X3.
Will this make a difference in the public's buying habits?
Unfortunately, we don't think so. While we applaud Alfa's efforts, the savings aren't significant enough to lure people out of German vehicles. And we use the term “unfortunately” because the Alfas are better cars, with one important proviso.
The Bimmers are better all-rounders, but if you like driving, we urge you to have a go in the Alfas. Alfa's four-cylinder turbocharged engines are more powerful (280 horsepower trumps 255 hp), and the Italians did a better job with ZF's eight-speed than BMW does. Yup, we just wrote that. Best believe it.
More than anything, Alfa's steering rack is magical. It's unnervingly quick when you first use it, but it soon becomes second nature, and you wonder why all cars aren't built like this. You look down at your phone, and these cars will change three lanes.
Interior quality be damned – these Italian cars deserve to do better – but we doubt customers with this much money will be impressed with the slight price differences. Perhaps upcoming electric versions will be better received.
Keyword: Alfa Romeo Lowers Giulia And Stelvio Pricing For 2024