Maserati dealerships will start the changeover to this new business model starting next year with its latest showrooms in Milan and Shanghai. A pilot program is now starting in North America too, though for now it’s one website that will point you to where you need to go. A company rep told us that Maserati just introduced the new facility design to its dealers in the past week, and that it is determining the first locations soon.
Current digital touchpoints include a way to make an online booking for your car with My Maserati Showroom. You can request details through My Maserati Expert or you can book a test drive through Remote Test Drive (with video instructions) and Multi-Channel Service Booking. You can do almost everything online, then go to the dealership, sign and drive away in the Maserati MC20 of your dreams…provided you have more than the base price of approximately $210,000.
Keyword: Maserati Reveals Ingenious Solution To Online Sales