Stellantis, the world’s fourth-largest automotive manufacturer, this weekend announced the official entry of Eurorepar into the South African automotive spare parts industry.
Eurorepar already operates in over 50 countries offering an array of over 15,000 part numbers for various automotive brands.
“The leap into the South African market is another demonstration of Stellantis’ global vision of connecting vehicles across continents,” said Jonathan Snow, the Project Lead for the development of the South African business.
“Our vision is crystal clear – to grow Eurorepar in South Africa into the largest supplier of automotive spare parts for all vehicle makes.”
To build trust among local consumers, Eurorepar is also providing a standard two-year warranty on all its components which is backed by Stellantis South Africa.
Eurorepar at Automechanika Trade Show, 5-7 September
Stellantis goes all in on South Africa
Stellantis was formed in January 2021 during the Covid-19 pandemic as a 50/50 merger of Fiat-Chrysler Automobiles and the French PSA Group, as a result, it incorporates 14 of the world’s most well-known car brands and has industrial operations in 30 countries which services over 130 markets on multiple continents.
Manufacturers under the Stellantis umbrella comprise:
- Abarth
- Alfa Romeo
- Chrysler
- Citroen
- Dodge
- DS Automobiles
- Fiat
- Jeep
- Lancia
- Maserati
- Opel
- Peugeot
- RAM Trucks
- Vauxhall
In addition to launching its Eurorepar spare parts business in South Africa, the company recently signed a Memorandum of Understanding with the Industrial Development Corporation and the Department of Trade, Industry, and Competition to open a new manufacturing facility on local soil, too.
The assembly plant is planned to be erected in one of the country’s Special Economic Zones, with an aim to start producing its first vehicles in 2025.
The factory signals an important step in Stellantis’ Dare Forward 2030 strategic plan which aims to strengthen its market share in the Middle East and Africa region and become a major player in South Africa, specifically, said Samir Cherfan, Stellantis Middle East and Africa COO, at the time the plans were announced.
“The manufacturing site in South Africa will be a new building block in our industrialization strategy that includes the plan to sell one million vehicles in the region by 2030 with 70% regional production autonomy, and [it] will bring us closer to our customers’ needs in the region,” said Cherfan.
Stellantis has not yet confirmed which vehicle it plans to produce on local soil. However, industry rumours suggest that it will be a high-volume, low-cost model aimed at attracting price-sensitive buyers.
“The manufacturing site in South Africa will be a new building block in our industrialization strategy that includes the plan to sell one million vehicles in the region by 2030 with 70% regional production autonomy, and [it] will bring us closer to our customers’ needs in the region,” said Cherfan.
Keyword: World’s 4th-largest car manufacturer launches spare parts shop in South Africa