At the 2023 Shanghai Auto Show, Zeekr officially unveiled its global strategy. Spiros Fotinos, Zeekr’s Vice President responsible for European operations, announced that the company will establish a presence in most of Western Europe by 2026 and aims to become a leading brand in the electric vehicles market in 2030.
Fotinos also presented three pillars of their European strategy: Excellent products, one-stop service, and direct sales models. The last means that Zeekr will own all its sales and delivery centers, avoiding third-party dealers. A similar strategy is used, for example, by Nio, while BYD uses the traditional dealers model in Europe.
The first Zeekr stores will be launched in Stockholm (Sweden) and Amsterdam (Netherlands) in 2023, and the first deliveries will begin this year. The first EV Zeekr brings to Europe will be a 001 fastback SUV.
Zeekr has already launched its new European website with Swedish and Dutch versions presenting Zeekr 001 and the new Zeekr X SUV. The preorders are not yet active.
In China, Zeekr has over 280 offline stores and showrooms in 70 cities, Zeekr also deployed 660 charging stations in 120 cities, and Zeekr owners have access to 470,000 charging points around the country. Zeekr also operates over 300 aftersales car repair shops in 208 cities.
Zeekr is expected to deliver its 100,000th EV in China at the end of April. In 2022 Zeekr deliveries reached 70k units, to double that to 140k in 2023.
Most sales are made by only one car – the 001 SUV. Zeekr’s second electric MPV 009 car started sales in January. Yesterday, the 009 ME version started deliveries with a 140 kWh Qilin battery from CATL, suitable for an 820 km CLTC range.
Spiros Fotinos is an ex-Lexus veteran who spent 24 years with Toyota and will now be responsible for the Chinese EV startup’s European expansions. He joined Zeekr in September. Zeekr global CEO Andy An previously stated that Zeekr aims to enter Europe in 2023 and the US in 2024 and sell 650,000 EVs in Europe by 2025.
Zeekr was established in 2021 as an independent brand under Geely Holding, which also owns Volvo, Polestar, Lotus, Lynk&Co, and MG. Zeekr filled for US IPO in December 2022
Keyword: Zeekr will enter most Western European countries by 2026, without dealers