Crafted for the Future : The Mercedes-Benz Showcase at Raffles City
Raffles City, Singapore – As we step towards a greener future, Mercedes-Benz is steering towards sustainability by launching an ecocentric pop-up store featuring its latest line of eco-friendly cars, but also sustainable art installations.
The pop-up store at Raffles City is a temporary space and the vehicles will be on display from the 1st to the 3rd of September 2023. It is a futuristic space designed to redefine the way we think about luxury and sustainability.
Mercedes-Benz will showcase its current crop of EVs, such as the EQE, EQB and EQA.
However, the star of the pop-up store is definitely the two sleek EQS models, the Mercedes-AMG EQS 53 and the Mercedes-EQ EQS. Visitors have the opportunity to explore these vehicles up close to immerse themselves in the futuristic cars’ state-of-the-art features and luxurious interiors.
With the intention of steering the conversations towards a greener tomorrow, Mercedes-Benz has also included a variety of art installations.
‘Reclaimed Sculpture: Land, Sea, Air’ is an artwork by environmental artist Zen Teh. Commissioned by Mercedes-Benz, the sculpture explores the sustainability in recycling and upcycling, achieving true sustainability.
TANCHEN studio breathed a second life with ‘Reincarnation’ by utilising used Mercedes-Benz seat belt straps and buckles, cockpit screens and a variety of materials in their upcycling efforts. TANCHEN studio hopes to push boundaries by igniting the curiosity of the visitors with creativity.
The pop-up store isn’t limited to static displays and art installations. Mercedes-Benz is offering a unique opportunity to experience luxury and sustainability by taking a test drive in its all-electric models.
The Mercedes-Benz’s pop-up store at Raffles city might be a temporary attraction, but it is a testament to how luxury can indeed be sustainable.
STORY Cheng Yu Hung
Keyword: Star-Craft : The Mercedes-Benz 'Crafted for the Future' Showcase at Raffles City