The Renault Subscription programme is celebrating its first anniversary this month. Launched in August 2019, Renault Subscription is designed to offer consumers an alternative mobility option. The programme provides a more affordable and flexible use of a vehicle, beyond the traditional hire-purchase model as well as car sharing and rental options currently available.
The concept was to help customers who want to break away from long-term hire-purchase tenures, and not deal with associated ownership costs and concerns about depreciation.
Coincidentally, Renault has been named Malaysia Car Subscription Company of the Year at the 2020 Frost & Sullivan Asia Pacific Best Practices Awards for its subscription programme.
The Company of the Year Award is evaluated independently by Frost & Sullivan analysts based on the criteria such as addressing unmet needs, implementation of best practices, financial performance, price and performance value, customer service experience and brand equity.
“We are proud of the ground we have made with Renault Subscription. We truly believe that Renault Subscription is changing lives and the way consumers view their relationship with their vehicles. The Movement Control Order and on-going COVID-19 pandemic has been challenging but by constantly innovating on our offerings, we believe we are able to meet the market where they are – matching their needs with a solution that they are looking for,” said Wong.
With affordable rates and multiple plan options, Renault Subscription also lowers the barrier to entry for those interested in driving a Renault, offering them the opportunity to “own” or upgrade to a vehicle of continental quality and standards.
According to Renault, the subscription programme has generated over 135,000 enquiries and thus far acquired more than 1,000 customers. 10% of these customers own more than one Subscription plan. Key reasons cited for choosing Subscription include:
- no loan concerns
- no long-term lock-ins
- no depreciation concerns
- a new car every two to three years
- no downpayment
- no interest rates and all-inclusive costs
Further, the subscription model is well-received among the younger crowd, with over 50% of customers below 40 years old. Another segment of customers is expatriates, who make up 20% of customers and appreciate the flexibility and affordability factors. We had also try out this subscription on a short-term basis.
Affordability and the Captur were what attracted husband and wife, Mohd Nizam A. Hamid and Izatul Shima binti Shahiri to Renault Subscription. “I absolutely love the Captur with its performance, handling, ride comfort and fuel economy. Out of 100 percent, I would rate my experience with the car at 90 percent. Now, with Renault Subscription and the all-inclusive costs, it is more affordable than repayments for longer-term bank loans. You get your car faster and with less hassle as well. In these challenging times, people need to save more but also mobilise more so having an affordable solution is essential,” said Mohd Nizam.
Those interested in Renault Subscription programmes can visit the Renault E-Store for information and register an account. The E-Store provides you with a seamless end-to-end online purchase or subscription process, from arranging for test drives and submitting documents to taking delivery of the vehicle and making payments.
Renault Subscription Deals
TCEC is offering special deals on Renault Subscription programmes this month. You will enjoy savings of up to 38% as well as free upgrades to the special edition Captur Trophy worth up to RM7,200 for Fixed plans on the Captur.
Keyword: Renault Subscription Programme Celebrates First Anniversary