Pricing-wise, the Jimny will be close to the Brezza, but with fewer features and with less practicality; making it a niche SUV in the market.
BHPian pqr recently shared this with other enthusiasts.
Jimny ballpark pricing
Let us take the Maruti Brezza here for price benchmarking, as both have the same GST incidence of 45%. Under the guise of retro styling of Jimny, Maruti had a lot of opportunities to cut costs, for example, with a lift-type door handle, an old-school turn indicator, etc. In addition, production costs will be lower for ladder frame construction over monocoque body construction. But it’s a little surprising to see that there isn’t much compromise on creature comfort as in the case of Mahindra Thar, for example, the 3 request sensor on the outside, Pro+ infotainment, etc.
Overall, pricing-wise, it will be close to Brezza, but with fewer features. Maruti also has a product portfolio to manage and avoid unnecessary cannibalization, so there is no lower variant with a sticker price to set price perception.
Rather than off-road credibility, the large majority of Thar buyer’s purchase decisions are consciously or sub-consciously driven by “Jante nahin hamare Chacha MLA hain!” – pseudo experience in daily life, and that Jimny, with the practicality of 4 doors, couldn’t promise to the full extent.
As far as the size and design of the Jimny are concerned, it is very proportionate in terms of design, something similar to the Ford Ecosport. The Ecosport always looked like a shrunken SUV in pictures and in isolation. When placed next to the Wagon R or Santro it gives away its illusionary large SUV effect. So it seems Jimny will go well as a Mercedes G-Wagen rip-off, as Thar is an unashamed Jeep Wrangler rip-off.
Here’s what BHPian shankar.balan had to say on the matter:
This is a well-formed analysis. It is pretty plausible the way you have argued your points.
Saying that the Jimny doesn’t have the same practicality for Indian usage patterns and conditions as the Brezza has. Hence, with this pricing, it will remain a vehicle with niche appeal. The adventurous modern young urban Indian will buy it. Mostly it will be the second or perhaps third car in the garage.
It won’t work for the family-oriented or elder individual type of buyer persona.
I don’t think I will be able, for example, to replace my 80-year-old father’s 4-year-old Toyota Glanza AT with the Jimny Alpha AT, as I had dreamt that I would consider doing. My Dad likes Jeepy things because he has used them for years and years, and I thought the Jimny will weather our Indian cities’ floods and bad roads better being compact with AT and plenty of luggage space it would prove a great practical choice, but the Jimny simply won’t be able to match the comfort of the Glanza. And there is no price advantage to be had either.
Here’s what BHPian purohitanuj had to say on the matter:
Jimny Price chart breakup as per my analysis.
Here’s what BHPian gsferrari had to say on the matter:
I paid 6.2L for the MG413W in 2010.
I think a 200% hike for a modern version with AT and “some” creature comforts like AC, power windows, central locking, infotainment etc. as well as inflation is not out of the realms of reality.
12.99 ex-showroom is what I estimated. 13.99 appears to be only a small stretch but even that translates to a much higher on-road than I am willing to accommodate. 14L ex translates to almost 17L OTR in Chennai and maybe a lot higher in Bangalore/Mumbai. Close to 18 or more?
I just don’t think that is worth it. Almost 6 Lakhs in various taxes alone if my mental math is right.
If there is a 9.99L variant, it will be the one to go for if you are a proper off-road enthusiast. Lower taxes + lower insurance.
I “might” consider the 9.99L variant just to get a 5% break-in road tax. This is approximately INR 75K saving down from the next variant. Do I want a manual transmission 4×4 so badly? What is wrong with my current Pajero SFX that I need to replace it with something half its size?
Super confused at this point and I guess this anxiety is unwarranted until the official prices are revealed.
Keyword: Maruti Jimny Price: A well-analyzed cost estimate & comparo to Brezza