Jeep has successfully sued the Wrangler knockoff Mahindra Roxor. With a fresh front, the Indian maker is trying its luck once more. The Roxor is available from Mahindra as a side-by-side vehicle that does not require road permission.
In the United States, the dispute between the Stellantis brand Jeep and Mahindra has progressed to the next phase. In 2018, Fiat-Chrysler filed a complaint with the American International Trade Commission against Mahindra, an Indian manufacturer.
The Mahindra Roxor should not be “promoted, sold, distributed, or imported” by Mahindra. The Roxor’s market debut in the United States was announced in 2017 and began in the summer of 2018. Jeep has known for a long time that Mahindra had this in mind.
Salvation should come from a fresh front.
Following the initial legal judgement in late 2019, Mahindra unveiled a redesigned version for the 2020 model year, which included a new radiator grille and no longer resembled the “seven-slot grill” trademarked by Jeep. That wasn’t enough, as the International Trade Commission of the United States decided on June 11, 2020, and Mahindra was barred from reselling the Roxxor in the United States.
As a result, in order to get around the sales prohibition, a fresh “facelift” was carried out in a relatively short period. As a result, Mahindra is now again hunting for customers in the United States.
The radiator grille now has transverse slots, and the wide fenders that were formerly a hallmark of Jeep design have vanished, as have the side hood locks. The redesign was not a substantial constructive act after the above-mentioned body pieces on the Mahindra were still screwed according to the old norm. Customers will almost certainly be able to reassemble the Jeep-style elements at a later period.
Mahindra
Keyword: Mahindra Roxor 2021 Premiere Model