LaSalle (1933)

LaSalle Models & History (1933)

The Series 345-C replaced the Series 345-B this year

• The 1933 LaSalle had most of the features of the Cadillac
• New this year are the following:
  • radiator grille and shell
  • skirted fenders
  • no draft ventilation
  • vacuum assisted brakes
• The LaSalle had four horizontal hood doors instead of six for the Cadillac
• The bumper and lights were the same as the 1932 model
• The monogram bar was dropped and a hidden fender tie-bar was installed
• One Fleetwood model (a Town Coupe) was back in the lineup
• Prices dropped

I.D. DATA

• Serial numbers were not used on the 1933 LaSalle
• Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
• Starting: 2000001. Ending: 2003381.

STYLE

ENGINE

• Engine type: 90° V-8 L-head
• Block: Cast iron on aluminum crankcase
• Bore & Stroke: 3-3/8″ x 4-15/16″
• Displacement: 353 cu. in.
• Compression ratio: 5.4 : 1 (5.71: 1 optional)
• Brake Horsepower: 115 @ 3000 rpm
• SAE/Taxable/NACC Horsepower: 36.45
• Main bearings: 3
• Valve lifters: mechanical
• Carburetor: Cadillac/Johnson

CHASSIS

DRIVETRAIN

• Selective synchromesh transmission
• Speeds: 3-Forward, 1-Reverse
• Left-hand drive, center controls (rhd opt)
• Twin disc clutch selective vacuum-activation
• Shaft drive (torque tube) 3/4-floating rear axle, spiral bevel drive
• Overall ratio: 4.36:1 4.60:1
• Mechanical brakes on four wheels with vacuum assist (15″ drums on all wheels)
• Wire wheels std (demountable wood wheels opt.)
• Wheel size: 17″ drop center

OPTIONS

• Draft deflector for convertible coupe: $35.00/pair
• Dual pilot ray light: $44.50
• Five demountable wood wheels
• Heater (hot air or hot water)
• Luggage sets: $37.00-110.00
• Mirrors
• Radio (Imperial): $74.50
• Radio (standard): $64.50
• Seat covers: $10.00/seat
• Sidemount covers
• Six demountable wood wheels with fender wells
• Six wire wheels with fender wells
• Spotlight (Lorraine): $24.50
• “Torpedo” ornament: $20.00
• Trunks with luggage: $104.00-180.00
• Wheel discs (body color ): $12.00 each
• Wheel discs (chrome): $10.00 each

HISTORICAL NOTES

1933 LaSalle Notes

• Introduced new model on January 1933
• Introduced Fisher no-draft individually controlled ventilation
• Model year sales: 3381
• Model year production: 3381
• Lawrence P. Fisher was president
• Ernest W. Seaholm was chief engineer
• J. C. Chick was general sales manager

1933 Automotive Notes

• Industry production rises slightly to 1,627,361 cars and 358,548 trucks
• Alfred P. Sloan, Jr. was president of GM
• Lammot du Pont was chairman of the board at GM
• Continental is the only new automobile
• Reo introduces a semi-automatic transmission–the “Self-Shifter”
• Power-assisted brakes become available
• Innovations: valve-seat inserts, independent front suspension, and reflex glass taillights
• The first drive-in theater opens in Camden, NJ
• Roy Chapin is president of Hudson again
• Studebaker goes into receivership and its chairman Albert R. Erskine resigns
• Alfred Sloan, GM president, combines Chevrolet and Pontiac manufacturing to cut costs
• Sloan merges Buick, Oldsmobile, and Pontiac sales division so dealers must sell all three
• Stutz suffers financially
• After bankruptcy, Willys-Overland introduces Model 77
• C. L. McCuen is president of Oldsmobile
• Harlow H. Curtice is president of Buick
• Essex drops all models except the Terraplane
• Top model year production for 1933
  

  1. Chevrolet	486,261	… increased 173,000
  2. Ford	334,969	… increased 124,000
  3. Plymouth	298,557	… increased over 214,000
  4. Dodge	106,103	… increased over 78,000
  5. Pontiac	90,198	… increased 45,000 units
  6. Buick	46,924	… decreased 10,000
  7. Essex	38,150	… increased 6,000
  8. Oldsmobile	36,648	… increased 18,000
  9. Chrysler	32,241	… increased 7,000
  10. DeSoto	22,736	… decreased 2,000
  11. Willys	21,191	… decreased 6,000
  12. Nash	14,973	… decreased 15,000
  13. Rockne	13,326	… decreased 9,000
  14. Studebaker	12,531	… decreased 13,000
  15. Graham	10,970	… decreased 2,000
  16. Auburn	8,027	… decreased 3,000
  17. Hupmobile	7,313	… decreased 3,000
  18. Packard	4,803	… decreased 12,000
  19. American Austin	4,726	… decreased 900
  20. Reo	4,112	… decreased 11,000
  21. LaSalle	3,482	… decreased 900
  22. Cadillac	3,173	… decreased 1500
  23. Hudson	2,852	… decreased 5,000
  24. Pierce-Arrow	2,298	… increased 64
  25. Lincoln	1,703	… decreased 2,000
  26. Franklin	1,487	… decreased 400

1933 LaSalle Photo Gallery

Keyword: LaSalle (1933)