LaSalle Models & History (1928)
The bodies were a continuation of the 1927 LaSalle line.
- Fisher business coupe, five passenger family sedan on 125″ wheelbase, five-passenger coupe, five-passenger cabriolet sedan, seven-passenger family sedan on 134″ wheelbase added
- Fleetwood coupe and sedan dropped, transformable town cabriolet on 134″ wheelbase added in midyear
- The five passenger standard sedan came with leather or metal back
- The five-passenger and seven-passenger family sedans were “economy” version of the standard sedans
- The five-passenger family sedan and the business coupe were offered at the new low price of $2350
- Details remained the same except for added side ventilators in the cowl on closed cars and 28 louvers toward the rear of the hood panels on all body styles
- The number of louvers might have signified the year, but Cadillac for 1928 had 30 louvers
- The chassis, driveline, and engine were similar to the 1927 model except the shock absorbers were changed to Lovejoy hydraulic
- The clutch changed to twin disc.
- Many detail changes made to brakes and brake linkage, including 16″ brake drums on front wheels and keeping the 14″ brake drums on the rear.
I.D. DATA
- Serial numbers were not used on the 1928 LaSalle
- Engine numbers stamped on a plate on the front face of the dash and on the crankcase just below the water inlet on the right side
- Starting: 212001. Ending: 226806.
STYLE
| Fisher 125″ wheelbase | |||||
|---|---|---|---|---|---|
| Style No. | Doors | Body Type | Seating | Price | Weight |
| 1168 | 4 | Phaeton | 4 | $2485 | 3770 lb |
| 1168-8 | 4 | Sport Phaeton | 4 | $2975 | 4190 lb |
| 1169 | 2 | Roadster | 2/4 | $2485 | 3755 lb |
| 8140 | 2 | Coupe | 2/4 | $2450 | 3770 lb |
| 7400 | 2 | Convertible Coupe | 2/4 | $2550 | 3770 lb |
| 8130 | 2 | Victoria | 4 | $2550 | 3985 lb |
| 8120 | 4 | Standard Sedan | 5 | $2495 | 4090 lb |
| 8110 | 4 | Sedan | 5 | $2450 | 4070 lb |
| 7420 | 4 | Town Sedan | 5 | $2495 | 4065 lb |
| 8140-A | 2 | Business Coupe | 2/4 | $2350 | 3935 lb |
| 8110-A | 4 | Family Sedan | 5 | $2350 | 4060 lb |
| Fisher 134″ wheelbase | |||||
|---|---|---|---|---|---|
| Style No. | Doors | Body Type | Seating | Price | Weight |
| 8090 | 4 | Imperial | 5 | $2775 | 4315 lb |
| 8060 | 4 | Standard Sedan | 7 | $2775 | 4345 lb |
| 8070 | 4 | Imperial | 7 | $2875 | 4570 lb |
| 8050 | 4 | Coupe | 5 | $2625 | 4050 lb |
| 8080 | 4 | Cabriole Sedan | 5 | $2675 | 4060 lb |
| 8060-A | 4 | Family Sedan | 7 | $2575 | 4300 lb |
| Fleetwood 125″ wheelbase | |||||
|---|---|---|---|---|---|
| Style No. | Doors | Body Type | Seating | Price | Weight |
| 3051 | 4 | Transformable Town Cabriolet | 5/7 | $4700 | 5100 lb |
| 3130 | 4 | Town Cabriolet | 5/7 | $4500 | 5100 lb |
| Fleetwood 134″ wheelbase | |||||
|---|---|---|---|---|---|
| Style No. | Doors | Body Type | Seating | Price | Weight |
| 3751 | 4 | Transformable Town Cabriolet | 5/7 | $4900 | 5100 lb |
ENGINE
- Engine type: 90° V-8 L-head
- Block: Cast iron offset on copper/aluminum crankcase
- Bore & Stroke: 3-1/8″ x 4-15/16″
- Displacement: 303 cu. in.
- Compression ratio: 4.8 : 1 (5.3 : 1 optional)
- Horsepower: 75
- SAE/Taxable/NACC Horsepower: 31.25
- Main bearings: 3
- Valve lifters: mechanical with rollers riding on cam
- Carburetor: Made by Cadillac under C. F. Johnson patents
- Torque Compression: 90-92 psi at 1000 rpm and 4.8:1 ratio
- Torque Compression: 105-107 psi at 1000 rpm and 5.3:1 ratio
CHASSIS
| Feature | 125″ Wheelbase | 134″ Wheelbase |
|---|---|---|
| Overall length | 185″ | 196-5/8″ |
| Front/Rear Tread | 56″ | 56″ |
| Tires | 32×6.00 (6.00-20) | 32×6.20 (6.50-20) |
DRIVETRAIN
- Selective sliding gear transmission, in unit with engine
- Speeds: 3-Forward, 1-Reverse
- Left-hand drive, center controls (rhd opt)
- Twin disc clutch
- Shaft drive (torque tube) 3/4-floating rear axle, helical bevel drive
- Overall ratio: 4.54:1 std (4.07:1, 4.91:1 opt)
- Mechanical brakes, 14″ drums on rear wheels, 16″ drums on front wheels
- Artillery wheels (wire and disc opt)
- Wheel size: 20″
OPTIONS
- Fender wells for wood wheels: $140
- Five disc wheels: $20
- Five wire wheels without spare tire: $95
- Folding trunk rack: $25
- Natural wood wheels: $10
- Six disc wheels, fender wells, two spare tires: $175
- Six wire wheels, fender wells, two spare tires: $250
HISTORICAL NOTES
1928 LaSalle Notes
- Introduced September 1927
- Calendar year sales 9,956
- Calendar year production 9,956
- Model year sales 14,806
- Model year production 14,806
- President & general manager: Lawrence P. Fisher
- Ernest W. Seaholm was chief engineer
- H. M. Stephens was general sales manager
1928 Automotive Notes
- Industry production increases to 3,775,417 cars and 583,342 trucks
- Alfred P. Sloan, Jr. was president of GM
- Pierre S. du Pont was chairman of the board at GM
- The new Ford Model A has conventional 3-speed gearbox, 40 bhp, L-head 4-cyl, 4-wheel brakes, shatterproof glass
- Chrysler Corporation introduces the Plymouth and DeSoto
- Chrysler Corporation absorbs Dodge Brothers and put K. T. Keller as president of Dodge
- Car radios becoming more common
- Studebaker controls Pierce-Arrow
- Studebaker replaces the vacuum fuel tank with a mechanical fuel pump
- James Ward Packard dies
- Top model year production for 1928
1. Chevrolet 1,193,212 … increased over 191,000 2. Ford 607,592 … increased over 240,000 3. Chrysler Corp 360,399 … increased over 168,000 (includes Dodge & Plymouth) 4. Willys-Overland/Whippet 315,000 … increased 127,000 5. Hudson/Essex 282,203 … increased 6,000 6. Pontiac/Oakland 244,584 … increased over 56,000 units 7. Buick 221,758 … decreased over 33,000 8. Chrysler 160,670 … decreased over 21,000 9. Nash 138,137 … 10. Cadillac/LaSalle 41,172 … increased over 6000
1928 LaSalle Photo Gallery
Keyword: LaSalle (1928)