Image: Lancia
Image: Lancia
Image: Lancia
uncategorizedBy: Ryan De Villiers
Concept cars are, more often than not, proclamations of what brands aspire to be or simply what they believe they are capable of. Lancia’s “Pu+RA HPE” concept car is a personification of the brand’s aspirations for models developed over the next ten years.
The design of Lancia’s recently revealed HPE leans more towards a modern sports coupe configuration and, is stylised by elements like a pronounced light area integrated into a nose-like panel on the bonnet that connects to a stocky front splitter. The Pu+Ra HPE borrows design cues inspired by the firm’s early heroes, like the Stratos’ round taillights and the 1970 Lancia Beta HPE’s Venetian sunshade lines.
Image: Lancia
The Pu+Ra is Lancia’s latest design exercise that showcases the brand’s desire for an electric rebirth. Lancia states that this concept car could offer a range of over 700 km, a charging time of ten minutes and low energy consumption figures. Although completely hypothetical, these figures may serve as a benchmark for further electrified Lancia models that will be released in the next decade.
The Pu+RA HPE represents a relationship between electric mobility, technological evolution and sustainable design. In the pursuit of sustainability, 70% of the concept cars’ surface is composed of sustainable products. The bright yellow seats are said to be recycled Lancia fabric, while the carpet below is made of natural fibre. The Pu+Ra HPE features a large amount of glass, which is made entirely of recycled materials.
Image: Lancia
The interior is designed to emulate the atmosphere of Italian Designer homes and is characterised by elements like the bright yellow front seats designed by Cassina, a “tea table” fixed to an electric gear-selector, and the circular panoramic roof, to name a few. As for technology, the dashboard and steering wheel is home to an array of displays operated by Lancia’s S.A.L.A system affording drivers features like a self-driving option.
Image: Lancia
Lancia is aiming for its renaissance era, and the Pu+Ra HPE is the first of many attempts to redefine and revolutionise the Lancia brand.
Keyword: Lancia’s Pu+Ra HPE concept showcases brand’s future