The new Ducati Panigale V4 has won the 2025 Good Design Award, adding another silverware to the maker’s trophy case. Indeed, the bike had already won the 2025 Red Dot for Design Award and 2025 iF Design Award, but the Good Design Award is one of the longest-running and most respected for global industrial design. The award was found in Chicago in 1950 by design emissaries Eero Saarinen, Charles Eames and Ray Eames. It is now supported by the Chicago Athenaeum and the European Centre for Architecture Art Design and Urban Studies, giving it a much higher clout in the world of design. Winning the price is an icing on the cake for Ducati. Being an Italian maker, design language obviously ranks high in their product brief. That brief includes taking the spirit of the Ducati 916 and interpreting for the modern era. That is a great idea, since it was that bike that turned the marque into a household brand, way before Ducati’s current dominance in MotoGP. (As a side point, the Ducatisti rejected the 999’s design, forcing the factory to resort to the 916’s dual horizontal headlight layout in the 1098, which replaced the 999.) Adapting it to the modern era of course means balancing aerodynamics, electronics, ergonomics, and performance, which Ducati’s designers and engineers did well. Andrea Ferraresi, Ducati Strategy and Centro Stile Director, says the award reinforces the brand’s core philosophy, to build bikes that hit you emotionally at first glance, then back it up once the wheels are turning. “Receiving the Good Design Award is a source of great pride for us. Every line and every volume of the Panigale V4 is born from a precise vision, in which design and performance are called upon to dialogue harmoniously. This recognition validates what it means to design a Ducati: creating motorcycles capable of generating emotions at first sight and delivering on that promise once in motion, thanks to the integration of beauty and technology.”Three major awards in twelve months suggest the formula is working. Whether you see it as a rolling sculpture or a track weapon with lights, the Panigale V4 is now officially both fast and fashionable.”