In the 22 years that Geely Auto has been making cars, it has steadily established a presence in many segments of the automobile market. And like other global players, the company has also been increasing its presence in the booming SUV market.
Now it is entering the D-segment SUV market, a highly competitive area of the market that is currently dominated by foreign joint-venture brands (in the Chinese market). Its first entrant is the Haoyue, a 7-seater model with strong design, functionality, and value.
Speaking at the online launch event, the President & CEO of Geely Auto Group, An Conghui, said: “Geely is committed to meeting the different demands of people from all corners of life. Geely was founded on the premise of making good cars that are affordable for all, which today has transformed into ‘Making refined cars for everyone’. The Hao Yue’s unique offering in its segment will go on to lead the market and become another excellent product representative of the Geely Auto brand.”
Maximum space with ‘Expansive Aesthetic’
Geely’s ‘Expansive Aesthetic’ concept guided the design of the Haoyue’s broad muscular body. Its form integrates with technology to create a modern, refined design that strikes unique a balance of space and functionality. Sizewise, the Haoyue has an overall length of 4835, a width of 1900 mm and its roof line is 1780 mm from the road.
With a 2815 mm wheelbase, the Haoyue is available in both 5-seat and 7-seat configurations with rear seats capable of folding completely flat to maximise space utilization. Fully folded, the rear interior space can reach 2.2 square metres – equivalent to a king-sized bed – whilst the cargo space can be expanded to 2,360 litres, capable of accommodating all kinds of medium to large objects.
Both seating configurations offer extensive legroom, allowing users as tall as 1.9 metres to sit comfortably without any adjustments. Seats in all rows are adjustable including those in the third row which are even equipped with 8-way adjustable backrests. Customers can also opt for a 7 ‘VIP’ seat configuration that has 7 independently-adjustable seats.
The ‘Healthiest’ SUV
The Haoyue was developed following Geely’s ‘healthy car’ concept, with all materials undergoing stringent environmental testing. The company’s in-house requirements are over 20 times higher than Chinese national standards.
There is said to be no ‘harmful new car smell’, usually emanating from certain types of materials that are traditionally used in cars. The Haoyue also comes equipped with Geely’s officially certified CN95 grade high-efficiency air purification system capable of filtering out 99% of PM2.5 particles and 98% of droplets bigger than 0.74µm which may contain viruses and other harmful elements. In combination with a 3-zone air conditioner and AQS system, cabin air can be quickly purified and refreshed in under 3 minutes.
Powering the Haoyue is Geely’s latest 1.8TD engine paired with a dual-clutch 7-speed transmission. It is likely that this won’t be the only engine choice and a new 2-litre turbocharged petrol engine is expected to be offered in future.
Semi-autonomous motoring
L2-assisted driving technologies receive data from 24 sensors to provide 17 intelligent drive features. The various systems enable the large SUV to automatically follow, stop, as well as turn at speeds up to 150 km/h. The vehicle can also park itself automatically with 360° panoramic imaging.
Inside the Hao Yue, there’s the latest GKUI Geely Smart Ecosystem utilizing Geely’s independently developed high-performance quad-core dedicated vehicle microprocessor. GKUI allows users to interact with the vehicle through an AI-powered voice assistant. The ecosystem is also able to be integrated with a host of IoT (Internet of Things) applications such as JD.com’s Smart Home which allows for monitoring and controlling home appliances from the vehicle.
The driver can also interact and monitor information in the vehicle through the multiple high-definition displays including a 12.3-inch central infotainment panel, 12.3-inch full LCD instrument panel, and advanced WHUD heads-up navigation display.
An export model too?
In China, the Haoyue is priced from 103,600 to 139,600 yuan (about RM63,120 to RM85,000) with a choice of 3 variants. Export plans have not been announced but it is almost certain that Geely would sell it in places like Russia and Europe. ASEAN may a possibility if they can price it attractively enough as the D-segment market already has a number of models.
Keyword: Geely Auto enters D-segment SUV market with the Haoyue