L-R: En Roslan Abdullah, Deputy CEO of PROTON; En Azrul Reza Aziz, CEO of MARii; Datuk Wira Arham Abdul Rahman, CEO of MIDA; Dr Wei Mei, Senior VP & COO Geely Holding; YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, MITI Minister; Tan Sri Syed Faisal Albar, Chairman of PROTON; Datuk Seri Abdul Aziz Shahar, Advisor Yayasan Al- Bukhary; En Azri Zaharuddin, COO, Properties & Corporate Strategy DRB-HICOM; Mr Richard Wang, Vice President of Geely Automotive Group Purchasing Company; Dr Li Chunrong, CEO of PROTON.
DRB-HICOM and Geely have teamed up to attract investments to develop Malaysia’s future hub for Next Generation Vehicles (NxGV) in Tanjung Malim. The development of the Automotive High Tech Valley (AHTV) in Tanjung Malim forms the core of the signing of a Heads of Agreement (HOA) on 1 April 2023 between DRB-HICOM and Geely in Beijing.
Following this agreement, PROTON organised the Global Investors & Vendors Convention 2023 in Kuala Lumpur to bring government agencies and automotive vendors together to further the cause. The event saw the participation of over 200 attendees from government agencies, DRB-HICOM, Geely, and PROTON as well as local and overseas vendors, including a total of 42 automotive suppliers from China.
Aside from providing a platform for potential overseas investors to meet relevant government agencies as well as potential partners from the local vendor community, the conference also showcased the progress made at the project site, the availability of government incentives and prospects for companies setting up new business at the AHTV, which is projected to eventually become an integrated automotive city.
The intention for AHTV is to be a centre for globally recognised tropical based research and development of high technology automotive components. Also planned is a research university aimed at expanding the capabilities of Malaysian automotive workers and helping the country become a regional leader in education for automotive engineering, information technology, artificial intelligence, and software development.
“The Global Investors & Vendors Convention 2023 is one of DRB-HICOM and Geely’s efforts to attract overseas investment in to AHTV and the country and together, we target to attract some RM32 billion worth of investments towards the project, including what has already been earmarked by PROTON. As the shift to New Energy Vehicles gathers pace AHTV will embrace the changing automotive landscape by offering an integrated ecosystem that will help Malaysia’s automotive sector in line with the direction of the National Automotive Policy (NAP) 2020, thus ensuring the country continues as vibrant as its neighbours,” said Syed Faisal Albar, Group Managing Director, DRB-HICOM, and Chairman of PROTON. “Concurrently, our combined efforts as well as the strong interest shown by vendors from China will help attract support for the project from the Chinese government, which can lead to even more investments propelled in to AHTV and Malaysia. Geely’s collaboration with PROTON and their support for the project has already resulted in several investors and component suppliers operating in Tanjung Malim, and their existing high technology ecosystem is sure to play a major role in bringing the project forwards,” he added. DRB-HICOM and Geely target RM32 billion of investment into the AHTV project.
Having operated its production plant for the last 20 years in Tanjung Malim, PROTON stands to gain from the development of the automotive hub by leveraging on the presence of high technology suppliers at AHTV. The company will also bring additional benefits to the surrounding area when it fully relocates its manufacturing and research and design facilities there by 2026, from Shah Alam.
“AHTV will be a regional NxGV hub, but PROTON shall continue to have a large presence there as the owners of the project, DRB-HICOM and Geely, are also PROTON’s shareholders. Therefore, the company will remain heavily involved in efforts to attract overseas investors to the project, performing R&D activities at AHTV as we further develop our offerings, and creating jobs as we work towards achieving our long-term goals. We also view this as part of PROTON’s commitment to being a custodian of the automotive industry in Malaysia as we seek to help nurture, develop, and grow the national ecosystem,” said Dr Li Chunrong, Chief Executive Officer, PROTON.
Keyword: DRB-HICOM And Geely Team Up To Develop Hub For Next Generation Vehicles In Tanjung Malim
