The 2022 Mazda BT-50 SP – a flagship model designed to tackle head-on its twin under the skin, the Isuzu D-Max X-Terrain – has had a significant price rise just months after going on sale.
The Mazda BT-50 SP edition was added to the line-up to compete directly with the Isuzu D-Max X-Terrain flagship, and was fitted with a roller-shutter cover, fender flares, dark-coloured alloy wheels, a blacked-out grille, and unique interior appointments.
When the Mazda BT-50 SP went on sale in November 2021 (with first arrivals in the weeks after) it was priced from $63,990 drive-away for the six-speed manual and $66,990 drive-away for the six-speed auto.
However, the drive-away offer was quietly dropped on 28 February 2022 and from the start of March the price has switched to full retail – representing increases of between $3700 and $6200 (depending on variations in stamp duty in each state and territory, see price list below).
Mazda Australia says customers who ordered a Mazda BT-50 SP during the four-month launch offer period will be “price protected”.
However, customers who order a Mazda BT-50 SP from 1 March 2022 will be asked to pay retail.
Mazda dealers are not able to simply match the drive-away launch offer because the discount was funded by Mazda Australia – and was reflected in lower invoice costs to the dealer.
A statement from Mazda Australia to Drive said: “Customers who have a signed contract with a dealer will receive the promotional price regardless of when their vehicle will be delivered.”
When asked if the drive-away offer will soon return to the Mazda BT-50 SP, the company said: “Market changes, raw materials, production costs, and currency fluctuations – among other factors – can all affect price setting. Pricing will continue to be reviewed as market factors change to ensure our product is competitive with other players in the market.”
The unexpected and sharp price rise for the Mazda BT-50 SP follows several price rises for the Isuzu D-Max X-Terrain since it was launched in the second half of 2020.
The Isuzu D-Max X-Terrain was priced at $58,990 drive-away from September 2020 to the end of December 2020, climbed to $59,990 drive-away from January 2021 to end of July 2021, before switching to full retail pricing from August 2021 to 24 September 2021.
During this period, the Isuzu D-Max X-Terrain was listed on the Isuzu Ute Australia website with drive-away costs of between $68,000 and $71,000, depending on stamp duty variations in each state and territory.
Since late September 2021 to today the Isuzu D-Max X-Terrain is priced from $62,990 drive-away.
Unlike the Mazda BT-50 SP – which offers manual and automatic transmission options – the Isuzu D-Max X-Terrain is offered with a six-speed automatic only. Isuzu charges an extra $650 for metallic paint, while Mazda does not charge for premium paint (on the BT-50 SP).
2022 Mazda BT-50 SP pricing in March 2022 (prices vary according to stamp duty and registration costs in each jurisdiction):
Manual (was $63,990 drive-away)
- NSW: $68,835 drive-away
- VIC: $67,625 drive-away
- QLD: $67,611 drive-away
- WA: $70,088 drive-away
- SA: $67,979 drive-away
- TAS: $67,637 drive-away
- ACT: $68,984 drive-away
- NT: $67,758 drive-away
Automatic (was $66,990 drive-away)
- NSW: $71,985 drive-away
- VIC: $70,706 drive-away
- QLD: $70,751 drive-away
- WA: $73,283 drive-away
- SA: $71,069 drive-away
- TAS: $70,727 drive-away
- ACT: $72,134 drive-away
- NT: $70,848 drive-away
Source: Mazda Australia
Keyword: 2022 Mazda BT-50 SP price rise: Now more than $70,000 drive-away