Shell Malaysia Trading Sdn Bhd has launched two new Shell Helix engine oils that focus more on the benefits to users and less on technical specifications. This is so that it is easier for car owners to choose the right engine oil based on one’s driving style and needs.
L-R: Shell Helix Brand Manager Gary Tan, Shell Lubricants Marketing General Manager May Tan and Shell Lubricants General Manager for Malaysia and Singapore Nyon Kam Yew introducing the new engine oils.
The two new lubricants i.e. Shell Helix Power and Shell Helix Protect are specially designed to cater to two main driving conditions – highways and rugged terrains that demand more power and acceleration; and stop-start traffic in cities that put engines under tremendous stress, thereby, needing more protection. Both oils are compatible with all 0W, 5W or 10W specifications, and are suitable for most types of cars on Malaysian roads today.
For the curious ones, Shell Helix Power has API SN Plus, ACEA A3 / B3, A3 / B4 ratings, while Shell Helix Protect has API SN Plus / SN, ACEA A3 / B4 ratings. This means that these oils are suitable for both PETROL and DIESEL engines. In addition, both oils also use PurePlus Technology which is an ultra-pure base oil made from natural gas.
“With the new Shell Helix Power and Shell Helix Protect, we aim to return the important engine oil decision making to the car owners. As the products’ names suggest, one gives you more power and the other gives you more protection. Simply choose one that suits your driving style or needs[1],” said Nyon Kam Yew, Shell Lubricants General Manager for Malaysia and Singapore.
Engine oils are traditionally `low involvement’ products. While Malaysians are known for their love for cars, many drivers are put off by technical terms and tend to leave their vehicles’ maintenance, especially the critical oil change process, to their workshops or service centres. Which is why Shell, which has been the top lubricant supplier in the world for the past 13 consecutive years[2], decided to simplify the decision-making for vehicle owners with these two new oils.
Shell Helix Power features special performance-focused additives that maximise engine power and deliver faster acceleration for smoother drives on highways, hilly terrains and open roads. It retails for RM280 for a 4-litre pack.
Meanwhile, Shell Helix Protect focuses on engine protection with the inclusion of cleaning agents. These additives help clean engine components to ensure longer engine life in cars that operate under stressful stop-start driving conditions in urban traffic. The recommended retail price is RM240 for a 4-litre pack.
Both products are low viscosity fully synthetic engine oils and can flow faster to coat and protect key moving engine components especially during start-up. This can contribute to less wear from cold starts, better fuel economy, lower carbon emissions and lower maintenance costs from longer oil drain intervals.
“The new Shell Helix Power and Shell Helix Protect are smarter and more sustainable choices that reflect Shell’s commitment to provide more and cleaner energy solutions in a responsible way,” Nyon added.
In conjunction with the launch, Shell Malaysia is running a promotion. From now till the stocks run out, every customer will get a free Scuderia Ferrari race car replica with the purchase of a 4-litre pack of Shell Helix Power or Shell Helix Protect from any participating workshop.
Shell Malaysia also marked the launch of the new Shell Helix Power and Shell Helix Protect by distributing complimentary packs of the new engine oils and Shell Helix Care Kits to Grab driver-partners as part of its #BecauseWeCare initiative.
While their cars’ engines stay protected by the new Shell Helix engine oils, the drivers and passengers also enjoy the peace of mind of knowing that they are also protected during their journeys.
For information on the new Shell Helix Helix Power 0W-30 and Shell Helix Protect 0W-40, please visit www.shell.com.my/helix.
[1] Always refer to your car manufacturer’s recommendation
[2] According to Kline & Co Industry Report
Keyword: Shell Malaysia Launches New Engine Oils: Shell Helix Power And Shell Helix Protect