Nissan really kicked off the consumer EV segment in the US with its humble Leaf electric hatchback. Since then, it’s iterated on that Leaf platform but not gone all that much further until the announcement of the forthcoming Ariya EV SUV. Now, Nissan announced in a web presentation video on Thursday, it will be launching two new EVs — one an Infiniti and the other a Nissan — both to be built in the US at the company’s factory in Canton, Mississippi.
© Provided by Roadshow The back end of the Infiniti EV sure ain’t bad. Nissan
Nissan didn’t exactly dish on details for the two new models, but we do know that they’re vaguely sedan-ish, and they have new-for-the-brand headlight and taillight styling. That’s about it, but what really matters more than the details is that Nissan seems to be getting its groove back.
Nissan was, particularly in the 1990s, a powerhouse automotive manufacturer. It was perhaps even more focused than Toyota or Honda on creating new technologies and finding ways to implement them in cars that ordinary people could afford to buy — and that’s saying something. Fast-forward to the early and mid-aughts, and much of that reputation was gone, with the company churning out forgettable model after forgettable model with occasional bright spots like the Leaf or the GT-R .
Over the past couple of years, we’ve seen Nissan rethink a number of its core products, like the Altima and the Rogue , and turn them from also-rans into cars that we’re happy to recommend. We’re genuinely excited about the Ariya, and while Nissan is working with a more limited budget than, say, Toyota, it seems to be interested in offering vehicles that democratize technology and are no longer just rental fleet fodder.
Who knows what these two new models will be like when they arrive, or if people will even buy them, given that sedans are decidedly not in favor with the car-buying public these days, but it’s about time that we get to be excited about Nissan again.
2023 Nissan Ariya rocks its concept car looks
1/37 SLIDES © Provided by Roadshow 2/37 SLIDES © Provided by Roadshow 3/37 SLIDES © Provided by Roadshow 4/37 SLIDES © Provided by Roadshow 5/37 SLIDES © Provided by Roadshow 6/37 SLIDES © Provided by Roadshow 7/37 SLIDES © Provided by Roadshow 8/37 SLIDES © Provided by Roadshow 9/37 SLIDES © Provided by Roadshow 10/37 SLIDES © Provided by Roadshow 11/37 SLIDES © Provided by Roadshow 12/37 SLIDES © Provided by Roadshow 13/37 SLIDES © Provided by Roadshow 14/37 SLIDES © Provided by Roadshow 15/37 SLIDES © Provided by Roadshow 16/37 SLIDES © Provided by Roadshow 17/37 SLIDES © Provided by Roadshow 18/37 SLIDES © Provided by Roadshow The 2023 Nissan Ariya is nearly here. 19/37 SLIDES © Provided by Roadshow It was meant to launch in late 2021, but delays pushed it to next fall. 20/37 SLIDES © Provided by Roadshow Thankfully, this US-spec model includes all the cool stuff we saw in the global model — including the magic center stack with disappearing controls. 21/37 SLIDES © Provided by Roadshow I really adore this exterior color, too. 22/37 SLIDES © Provided by Roadshow The big grille actually hides a ton of technology, including sensors for Nissan’s ProPilot Assist 2.0. 23/37 SLIDES © Provided by Roadshow The design looks simple, but the Ariya remains interesting to look at. 24/37 SLIDES © Provided by Roadshow Though it looks Murano-sized, it’s actually smaller, closer in size to a Rogue. 25/37 SLIDES © Provided by Roadshow Big ups for this wheel design. 26/37 SLIDES © Provided by Roadshow The car also gets Nissan’s revised corporate badge. 27/37 SLIDES © Provided by Roadshow Keep scrolling or clicking to see more of the Ariya! 28/37 SLIDES © Provided by Roadshow 29/37 SLIDES © Provided by Roadshow 30/37 SLIDES © Provided by Roadshow 31/37 SLIDES © Provided by Roadshow 32/37 SLIDES © Provided by Roadshow 33/37 SLIDES © Provided by Roadshow 34/37 SLIDES © Provided by Roadshow 35/37 SLIDES © Provided by Roadshow 36/37 SLIDES © Provided by Roadshow 37/37 SLIDES © Provided by Roadshow
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Keyword: Nissan Teases 2 New EV Models to Be Built in the US