Just like Kia, on Monday, Nissan teased its upcoming Super Bowl commercial. Unlike its South Korean competitor, however, this spot does not star a cute robotic dog. Instead, it will be reminiscent of an action movie trailer and prominently feature the redesigned 2023 Nissan Z sports car, the perfect vehicle for this sort of energetic ad.
With the title of Thrill Driver, this commercial has an A-list cast including celebrities like Eugene Levy, Danai Gurira and Dave Bautista. Brie Larson, a Nissan brand ambassador, will also play a role. Ahead of the spot’s debut on Feb. 13 during the big game, Nissan released two short teasers, one about 30 seconds long, the other roughly 15 seconds. These clips are chockablock with explosions, dramatic music and all the special effects of a Hollywood blockbuster.
In this upcoming commercial, Levy stars as an action hero called Dragon, a dude with flowing gray locks and tattoos on his fingers. Fittingly, he drives a bright-yellow Z, which, at one point, appears to face off against a hilariously modified F-Body Pontiac Firebird , though it’s hard to tell. Make sure to watch both teasers to see for yourself.
You can check out Nissan’s latest Super Bowl commercial during — surprise, surprise — Super Bowl LVI, which goes down next month. The Los Angeles Rams are set to battle the Cincinnati Bengals in LA. The Japanese automaker’s latest ad likely won’t be anywhere near as cute as Kia’s, but it could be a lot more interesting.
2023 Nissan Z is retro-cool
1/74 SLIDES © Provided by Roadshow Here it is, the 2023 Nissan Z sports car. 2/74 SLIDES © Provided by Roadshow This machine’s interior is dramatically better than before, more stylish and with additional features. 3/74 SLIDES © Provided by Roadshow A 12.3-inch digital instrument cluster is standard in the new Z. 4/74 SLIDES © Provided by Roadshow An 8-inch infotainment screen serves base duty, but you can get a generous 9-incher, which also supports wireless Apple CarPlay. 5/74 SLIDES © Provided by Roadshow A trio of gauge pods is mounted on the dashboard, a retro touch. 6/74 SLIDES © Provided by Roadshow Motivation comes courtesy of a 3.0-liter twin-turbo V6. It delivers 400 horsepower and 350 pound-feet of torque, way more of each than the outgoing model. 7/74 SLIDES © Provided by Roadshow Those taillights were inspired by Z32 model from the 1990s — and they look really cool. 8/74 SLIDES © Provided by Roadshow In profile, this car looks a lot like its predecessor. 9/74 SLIDES © Provided by Roadshow Do you think these cars look related? 10/74 SLIDES © Provided by Roadshow For more photos of the 2023 Nissan Z, keep clicking through this gallery. 11/74 SLIDES © Provided by Roadshow 12/74 SLIDES © Provided by Roadshow 13/74 SLIDES © Provided by Roadshow 14/74 SLIDES © Provided by Roadshow 15/74 SLIDES © Provided by Roadshow 16/74 SLIDES © Provided by Roadshow 17/74 SLIDES © Provided by Roadshow 18/74 SLIDES © Provided by Roadshow 19/74 SLIDES © Provided by Roadshow 20/74 SLIDES © Provided by Roadshow 21/74 SLIDES © Provided by Roadshow 22/74 SLIDES © Provided by Roadshow 23/74 SLIDES © Provided by Roadshow 24/74 SLIDES © Provided by Roadshow 25/74 SLIDES © Provided by Roadshow 26/74 SLIDES © Provided by Roadshow 27/74 SLIDES © Provided by Roadshow 28/74 SLIDES © Provided by Roadshow 29/74 SLIDES © Provided by Roadshow 30/74 SLIDES © Provided by Roadshow 31/74 SLIDES © Provided by Roadshow 32/74 SLIDES © Provided by Roadshow 33/74 SLIDES © Provided by Roadshow 34/74 SLIDES © Provided by Roadshow 35/74 SLIDES © Provided by Roadshow 36/74 SLIDES © Provided by Roadshow 37/74 SLIDES © Provided by Roadshow 38/74 SLIDES © Provided by Roadshow 39/74 SLIDES © Provided by Roadshow 40/74 SLIDES © Provided by Roadshow 41/74 SLIDES © Provided by Roadshow 42/74 SLIDES © Provided by Roadshow 43/74 SLIDES © Provided by Roadshow 44/74 SLIDES © Provided by Roadshow 45/74 SLIDES © Provided by Roadshow 46/74 SLIDES © Provided by Roadshow 47/74 SLIDES © Provided by Roadshow 48/74 SLIDES © Provided by Roadshow 49/74 SLIDES © Provided by Roadshow 50/74 SLIDES © Provided by Roadshow 51/74 SLIDES © Provided by Roadshow 52/74 SLIDES © Provided by Roadshow 53/74 SLIDES © Provided by Roadshow 54/74 SLIDES © Provided by Roadshow 55/74 SLIDES © Provided by Roadshow 56/74 SLIDES © Provided by Roadshow 57/74 SLIDES © Provided by Roadshow 58/74 SLIDES © Provided by Roadshow 59/74 SLIDES © Provided by Roadshow 60/74 SLIDES © Provided by Roadshow 61/74 SLIDES © Provided by Roadshow 62/74 SLIDES © Provided by Roadshow 63/74 SLIDES © Provided by Roadshow 64/74 SLIDES © Provided by Roadshow 65/74 SLIDES © Provided by Roadshow 66/74 SLIDES © Provided by Roadshow 67/74 SLIDES © Provided by Roadshow 68/74 SLIDES © Provided by Roadshow 69/74 SLIDES © Provided by Roadshow 70/74 SLIDES © Provided by Roadshow 71/74 SLIDES © Provided by Roadshow 72/74 SLIDES © Provided by Roadshow 73/74 SLIDES © Provided by Roadshow 74/74 SLIDES © Provided by Roadshow
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Keyword: Nissan Super Bowl ad features 2023 Z sports car and Eugene Levy