- An overview of the 2023 Nissan Rogue
- Nissan failed by not offering perks to car shoppers
- Having a good value proposition is important due to how competitive the segment is
The Nissan Rogue is one of the best cars in the automaker’s lineup, and it has received many positive reviews from car critics. That said, the Rogue is competing in the compact crossover segment, and that’s a tough segment as there are many other great options. Unfortunately, Nissan failed the 2023 Rogue by not offering the perks that many of its competitors are offering.
2023 Nissan Rogue | Nissan
An overview of the 2023 Nissan Rogue
J.D. Power recently reviewed the latest model year of the Rogue, and the car critic had a lot of compliments for the car. Nissan gave the SUV a redesign in the 2021 model year, and along with that redesign, it also gave it a brand-new engine. The Rogue now comes with a 1.5-liter turbo three-cylinder, and it also uses variable-compression tech to get the best fuel economy out of the engine.
That brand-new engine, combined with that variable-compression tech, allows the 1.5-liter engine to generate 201 hp and 225 lb-ft of torque. It also allows the compact SUV to get about 33 mpg combined. Compared to the old engine, the new engine is about 3 mpg more efficient, and it also generates 20 hp and 44 lb-ft more than before.
Overall, the Nissan SUV drives well, and it’s well-equipped and comfortable to be in. It starts with an 8-inch touchscreen display, and the Japanese automaker offers ProPilot Assist, which is the company’s semi-autonomous self-driving feature. Despite the Rogue’s solid specs sheet, it has several issues, and many of them are in the details.
Nissan failed by not offering perks to car shoppers
The Rogue starts at about $27,000, and that’s a fairly average for a compact SUV. However, car shoppers who can afford the Rogue may not get the most value out of it, as Nissan doesn’t offer many perks for the car. For example, the Japanese automaker gave the SUV a three-year or 36,000 mile basic warranty. It also has a five-year or 60,000 mile powertrain warranty.
That’s a good warranty package, but the best options in the segment offer even better ones. For example, the Hyundai Tucson, which is also a compact crossover, has a five-year or 60,000 mile basic warranty and a 10-year or 100,000 mile powertrain warranty.
J.D. Power said that Nissan also doesn’t offer other desirable perks for the car, such as complimentary scheduled maintenance or generous trial subscriptions to online services.
Having a good value proposition is important due to how competitive the segment is
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Those types of perks are extras, but due to how competitive the compact crossover segment is, they’re practically necessary. Automakers that offer those perks to their cars are increasing the value of those cars.
Car shoppers who are weighing the pros and cons between two really great SUVs may end up noticing the differences in terms of what perks are offered. That may be enough to sway shoppers toward the car with the most perks.
On top of that, while the Rogue has a relatively average price tag for the segment, there are several SUVs that are cheaper than it. For instance, the Tucson starts at about $26,500, and that makes it several hundred dollars cheaper than the Rogue.
It’s no secret that a car’s price tag is one of the most important numbers that car shoppers look at, so other SUVs currently have a far better value proposition than the Rogue. By not having generous perks, the Rogue is at risk of not standing out compared to other high-quality compact SUVs.
Keyword: Nissan Failed the 2023 Rogue by Not Offering Any Perks