Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, recently donated a Triton 4×4 pick-up truck to the National Cancer Society Malaysia (NCSM) for use.
The NCSM is a non-profit organization (NGO) established in 1966 providing an extensive range of cancer services and support to people affected by cancer.
The Triton will be used by NCSM to travel to rural communities, especially those in poor urban areas, and suburban villages around Malaysia that have little or no access to screening facilities.
“Mitsubishi Motors supports NCSM’s noble efforts in carrying out their mission to raise public awareness on cancer prevention, screening, and early detection,” said Shinya Ikeda, CEO of MMM.
“In line with our CSR vision ‘Inspiring Lives Today for a Greater Future’, we know that success isn’t solely measured by the vehicles we put on the road, but also by the lives we enrich along the way.
“As part of a responsible Malaysian society, we are pleased to fulfil our CSR by utilising the innovative strength of our 4x4s for the greater improvement of society,” said Shinya Ikeda, CEO of MMM.”
Financed entirely by voluntary contributions from the public, NCSM provides holistic cancer support to patients and caregivers in understanding and dealing with cancer in various phases.
The phases include the Cancer and Health Screening Clinic, Nuclear Medicine Centre, Resource and Wellness Centre, the Adults’ Home of Hope, and Children’s Home of Hope.
Backed by its philosophy to “Educate, Care and Support”, NCSM aims to decrease the incidence of cancer, and also to increase the accessibility of cancer services in Malaysia by providing advanced facilities in screening and diagnosis.
Keyword: Mitsubishi Triton brings the National Cancer Society Malaysia offroad into rural areas