What makes a legacy is the kind of impact that one is able to create in his lifetime. This is founded in his choices, direction, and values. Similarly, brands are often designed, built, and strengthened that it leaves behind a lasting influence that will sustain for generations to come. The driving force? Purpose. For every new idea, every innovation, it is the purpose behind the conception that makes it something worth pursuing.
When it first came into the picture, Jeep was not looking for fame or fortune. Its purpose was to serve and to support the men and women in uniform who, in the era of World War II, was fighting for the freedom of their country. Back then, freedom stood on a teetering pole the world over, and on a global scale, many threatened to lose theirs. The brand, at that time, represented strength in mobility, offering America the means to progress and move forward.
It was only fitting that, in the decades to come, the Jeep Wrangler continues to pay homage to the original Willys-Jeep, the first of the Civilian Jeep models that came after its wartime predecessors. As the brand’s iconic model, it has evolved tremendously, upgrading in terms of modern conveniences, technology, and equipment; all to further support the changing needs of a market that searches for the capability and ruggedness of an off-roader, alongside the aesthetic of tasteful urban design.
While the great outdoors and dirt road trails will always be home to the Wrangler’s heart, it has equally made a special place for itself on the streets of the big city, among its neon lights. You can almost say that the brand has come of a new age, now standing for the freedom of expression and individuality that is entrenched in the values of a modern mindset. Such is why the Jeep Wrangler Sahara exists. It pays tribute to a new era — that of the independent free-thinkers, who are capable, self-reliant, and dreamers of new adventure.
Their discerning taste for style is represented in the carefully molded, well-proportioned sleek exterior that is classic Jeep, but without the rough edges. It maintains a strong, formidable stance to support its confident imagery, with impeccable details like a step-board and side handles, 18-inch polished wheels, body-color 3-piece hard-top roofing, body-color grille, and a clean non-vented hood. The same stylish, luxurious notes are carried over inside the vehicle with the premium leather dashboard that is unique to the Wrangler Sahara. The cabin is finished with leather trimmed low-back bucket seats sporting the Sahara logo, a leather-wrapped steering wheel, shift knob, and parking brake handle, bright contrasting chrome accents, ambient LED lighting, and even a sport bar.
To complement today’s fast-paced, technology-driven lifestyle, the Wrangler Sahara is equipped with the conveniences to take its passengers through every kind of journey. The 7-inch touch screen display with U-connect has built-in Apple CarPlay and Android Auto for mobile entertainment and navigation access, while steering wheel mounted audio controls make it hands-free for the driver to adjust the volume or switch to the next track. For safety, the Sahara features automatic headlamps, next generation front airbags, a ParkSense rear park assist system, ParkView rear back-up camera, and traction control, among other notable details.
In the end, the experience lie in its performance and its ability to go places. The Jeep Wrangler Sahara is fitted with a 2.0-liter turbo engine mated to an 8-speed automatic transmission, with an output of 268 horsepower and 400 Nm of torque. Being a Jeep means that it is no doubt a stellar driving partner, able to weave in and out of the city, and unparalleled in its off-road capabilities, making it a force to be reckoned with on every kind of road.
As history had foretold, this is a vehicle that is made to push boundaries, from a daily commute to your weekend companion in your favorite camping ground or mountain trail. It is also a vehicle designed to inspire imagination and reaching into the future, while challenging the limits of the present.
Today, with the Jeep Wrangler Sahara, the brand now stands for the brave and in empowering an emerging generation of dreamers and doers, and to keep up with every twist and turn.
Words by Gen Tiu.
Keyword: Jeep Wrangler Sahara Is Made For A Generation Of Dreamers And Doers