Snapshot
- Kia and Nissan release full Super Bowl commercials ahead of the big match
- BMW advertisement set to star Arnold Schwarzenegger
- General Motors, Toyota and others are also expected to feature
The championship game for the 2021 National Football League (NFL) season in the United States is again expected to fetch an enormous audience, with a number of automotive brands joining in on the action.
BMW, General Motors, Kia and Nissan have announced details for commercial spots to be played during this year’s Super Bowl LVI, with other manufacturers – such as Toyota – also expected to make an appearance.
In a similar fashion to a long-awaited movie release, teaser clips for a number of big-budget advertisements have been released on YouTube.
This is the first time BMW has presented a commercial at the prime-time sporting event in more than six years, with the latest rendition set to feature Arnold Schwarzenegger.
The actor and former Governor of California has been drafted by the German brand to portray the Greek God of Lightning, Zeus, in a clear nod to the all-electric i4 and iX – with the tagline ‘Something Electric is Brewing’.
A 30-second snippet is all we’ll see for now, with the full commercial set to be unleashed on February 14.
Cadillac Lyriq
General Motors is keeping its advertisement under wraps for now, but it has confirmed it will air one – or potentially two, as seen in 2021 – commercials during the event, which attracted 96.4 million viewers last year.
The advertisement/s will likely feature electric vehicles offered by the Detroit-based multinational, including the Cadillac Lyriq, Chevrolet Silverado EV and GMC Hummer EV.
A report by Automotive News claims web traffic for Cadillac spiked by up to 194 per cent following Super Bowl LV, which featured the Lyriq in two separate commercials: one demonstrating its semi-autonomous capabilities, and the other driven by Will Ferrell for a trip to Norway Sweden.
Other automotive brands also saw jumps in online statistics after the 2021 match.
Meanwhile, Kia has released the entire 60-second spot for its ‘Robo Dog’ ad this week, confirming it will run during Super Bowl LVI.
Featuring the new electric EV6, the Korean brand’s 13th Super Bowl commercial centres around a curious robotic dog “that embarks on a journey to find its true companion”.
The final automaker to release a Super Bowl commercial early (so far) is Nissan, with – perhaps unsurprisingly – the all-new Z sports coupe and all-electric Ariya crossover as the main attractions.
Dubbed ‘Thrill Driver’, the advertisement emulates an action-packed movie thriller with special effects and a requisite skid in a manual Z driven by Emmy Award-winning actor and Schitt’s Creek co-creator Eugene Levy.
The 2022 Super Bowl LVI will kick off at 10.30 am AEDT on Monday, February 14.
Stay tuned – WhichCar will update this article to provide a recap of every automotive commercial played during the match.
Keyword: BMW, Kia and Nissan release 2022 Super Bowl ad ‘teasers’