LOS ANGELES: Fiat Chrysler Automobiles (FCA) and Warner Bros. Pictures (WB) are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening in US theatres on March 25).
The unique alliance includes the introduction of the all-new 2016 Jeep Renegade Dawn of Justice Special Edition in addition to branded television spots with the Jeep and Dodge brands, and social/digital extensions creating consumer engagement leading up to the film’s premiere next month.
“Thanks to an extensive brand and product portfolio, we were able to address every automobile need for the movie including Jeep, Dodge, Chrysler, FIAT, Alfa Romeo and Maserati, and from our sister company CNH Industrial, Iveco heavy-duty commercial vehicles,” said Olivier Francois, chief marketing officer, FCA Global.
“With much of the film’s production taking place in our own backyard of Detroit, our ability to creatively collaborate with the WB team reached new heights. The product integration was so organic to the filmmakers’ vision and storyline, all we had to do was incorporate scenes from the movie for our commercials.”
Available in Granite Crystal or new, exclusive Carbon Black exterior paint colors, the Jeep Renegade Dawn of Justice Special Edition features new 18-inch Gloss Black wheels with Gloss Black accents around the exterior.
The Jeep Renegade Dawn of Justice Special Edition models with Granite Crystal paint also feature a two-tone Gloss Black roof. A unique exterior badge hints at the inspiration for this special-edition Jeep SUV.
Inside, the Jeep Renegade’s blacked-out theme continues with a black interior, black premium cloth seats and High Gloss Black finishes. Metal Diamond accents are found throughout on key touch points such as the shifter knob and door handles.
The Jeep Renegade Dawn of Justice Special Edition is based on the Jeep Renegade Latitude 4×4 and comes standard with a 2.4-liter Tigershark engine with MultiAir2, nine-speed automatic transmission, Jeep Active Drive 4×4, Selec-Terrain with four drive modes and a variety of features, including the ParkSense rear backup camera.
Also standard on the Jeep Renegade Dawn of Justice Special Edition is the Popular Equipment Group, which includes remote start, power driver’s seat and dual-zone automatic temperature control.
Keyword: Behold the Jeep of Justice