Image: Mazda
Image: Mazda
NewsBy: Siyavuya Mbaduli
The Mazda3, introduced in the early 2000s, is no exception to the firm’s tradition of quality products with enjoyable driving dynamics. With dwindling hatchback sales, we look at reasons why it was given a second lease on life with an update.
This model has consistently delivered sporty handling and engaging steering in a segment not typically associated with driving excitement.
The Mazda3’s journey began in 2003 when it replaced the Mazda Protegé, offering a fresh take on sophistication and style in the compact car segment. Its “Zoom-Zoom” design language captured the imagination of drivers seeking a blend of practicality and driving pleasure. The first-generation Mazda 3 set the stage for Mazda’s commitment to pushing design boundaries.
Over the years, the Mazda3 evolved, solidifying its reputation for engineering excellence. The second generation, introduced in 2009, marked a significant leap with SkyActiv technology, emphasizing efficiency without sacrificing performance. This represented a significant step forward in Mazda’s quest for improved fuel economy and reduced emissions while preserving the brand’s driving ethos.
The third generation, unveiled in 2013, introduced Mazda’s KODO design language, emphasizing an emotional connection between the car and its driver. The result was a more elegant exterior and a premium cabin, reflecting Mazda’s dedication to creating a top-notch driving environment.
The fourth-generation Mazda3, launched in 2019, showcased the brand’s commitment to cutting-edge technology. It introduced the innovative SkyActiv-X engine, a blend of spark and compression ignition for enhanced efficiency and performance. Inside, the cabin underwent a minimalist yet tech-savvy transformation, featuring a large infotainment screen and advanced driver-assistance systems.
Image: Mazda
Now, in 2023, Mazda has revealed an updated Mazda3, aligning it with current industry trends. This refresh brings the latest tech and various powertrain options to the lineup. The new Mazda3 is available in three variants: the 1,5-litre Dynamic with a 6-speed manual transmission, a Dynamic version with a 6-speed automatic and the range-topping 2,0-litre Astina with a 6-speed automatic. The 1,5-litre manual in-line 4-cylinder engine delivers 88 kW of power at 6 000 r/min and 153 N.m of torque at 4 000 r/min. The 2,0-litre in-line 4-cylinder engine produces 121 kW of power at 6 000 r/min and 213 N.m at 4 000 r/min.
The decision to give the Mazda3 another facelift might seem surprising, especially considering the dwindling popularity of hatchbacks as consumers increasingly favour crossovers and mid-sized SUVs, as evident in recent Naamsa statistics.
Image: Mazda
In August 2023, the Mazda CX-5 led the sales chart with 113 units sold, followed by the Mazda2 with 50 units sold. The Mazda CX-3 crossover followed closely with 48 units sold, and 31 models of the larger CX-60 found buyers. In contrast, the Mazda3 only managed to sell 14 units, while the CX-30 sold one less.
This stark contrast in sales prompts the question: Why did Mazda choose to update the Mazda3 when it’s not selling as strongly as it once did? There could be several reasons behind this decision. Firstly, Mazda might have taken consumer feedback into account and used this update as an opportunity to enhance the materials and technology in the car, potentially addressing some of the criticisms of the previous model. Listening to local and international customers and continuously improving a product is a fundamental aspect of any successful brand.
Secondly, it’s possible that Mazda sees potential in the Mazda3 despite the current sales figures. The model has a long-standing nameplate and a history of attracting driving enthusiasts. The brand may believe that by injecting the latest technology and design improvements, a rekindled interest could draw buyers flirting with SUVs back into the hatchback market.
Only time will tell if this facelift will breathe new life into the Mazda3 and help it regain its popularity in a changing automotive landscape. Does the practicality of its SUV counterparts place it out of the market?
Keyword: Why the Current Mazda3 Lineup Has Been Culled