Volkswagen Passenger Cars Malaysia (VPCM) today announced the launch of its We Drive Football campaign that’s somehow tied into the marque’s commitment to embrace the passion, unity and diversity that comes with the footballing way of life. There’s also an aftersales initiative tied to it because apparently the two go hand-in-hand.
To be held throughout the final quarter of 2022, the campaign begins with aftersales deals that will see owners save on selected wear and tear parts for their vehicles. Discounts of 10 per cent are available on windscreen cleaners, wiper blades, brake discs and pads. Parts such as battery and tyres are up for 20 per cent discounts.
Owners that purchase parts under the campaign will stand a chance to win exclusive Volkswagen football merchandise. Access to the deals is available on the Volkswagen Cares mobile app as well.
“The Volkswagen brand has been supporting the sport all over the world under its #WeDriveFootball tagline, and we are delighted to be able to join in the celebration that follows football everywhere it goes,” said Erik Winter, Managing Director of VPCM.
“This aftersales initiative is only the beginning of our We Drive Football campaign on a brand level, and in the next few weeks, we also will be launching other initiatives on social media, at our on-ground events, and announcing a partnership that would greatly support Malaysia’s budding grassroot football scene,” he added.
Keyword: Volkswagen Malaysia kicks off its aftersales initiative under the We Drive Football campaign