LOS ANGELES: Dodge took to the streets of greater Los Angeles with a team of specially wrapped Dodge vehicles over the weekend to give Star Wars fans the opportunity to take photos and videos with them ahead of the opening of Star Wars: The Force Awakens in theaters worldwide.
A pair of First Order Stormtrooper-themed white 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles travelled around the greater LA area from Dec 11 – 14 along with an intimidating Kylo Ren-inspired wrapped black Dodge Viper ACR.
Star Wars and Dodge fans could track vehicle locations in real time on Twitter, using the hashtags #Dodge and #TheForceAwakens, and see the brand’s daily fan favourites on the Dodge Facebook and Instagram pages.
Dodge launched the weekend promotion in celebration of the upcoming release of Star Wars: The Force Awakens, in theaters worldwide on Dec 18.
Lucasfilm first announced in August that it was collaborating with FCA US and six other global brands to promote Star Wars: The Force Awakens. In November, the FIAT brand displayed a custom-painted Fiat 500e Stormtrooper, inspired by the armour of the First Order Legion, at the LA Auto Show.
Keyword: Specially wrapped Dodge and Viper vehicles join Star Wars craze