SHANGHAI: National carmaker Proton’s move into the New Energy Vehicle (NEV) market continues to gain momentum as senior management members attended the global unveiling of the smart #3 at Auto Shanghai 2023.
The sports utility coupe, the brand’s second new EV model after the #1, is expected to make its European debut later this year before going on sale.
The smart #3 has a premium and sporty look, sharing the same design philosophy as the smart #1.
The smart #3 features slimmer CyberSparks LED headlights, a distinctive ‘shark nose’ front and an A-shape wide grill.
In the interior, the dashboard is sculptured and flows seamlessly into a high console and a central cockpit with a 12.8-inch elevated central screen.
Proton, which is the official importer and distributor of smart vehicles in Malaysia and Thailand, via its subsidiary PRO-NET, will launch its first offering in Malaysia, the smart #1, in the fourth quarter of the year.
This will be followed by smart #3, which will go on sale in China and Europe before heading to other markets such as Malaysia.
Proton chief executive officer and PRO-NET chairman Dr Li Chunrong said the company is entering the NEV market in Malaysia as it was heeding the government’s call to transform the country into a regional hub for next-generation vehicles (NxGV).
“Our first step is to launch the mild hybrid-powered Proton X90 followed by the introduction of the smart #1.
“However, following the signing of a Heads of Agreement (HoA) document with Geely earlier this month and the subsequent visit to the Zeekr intelligent factory by Investment, Trade and Industry Minister, we are considering accelerating our timeline for model introductions,” said Dr Li.
Meanwhile, preparations are being made for the upcoming launch of smart #1.
Selected media have undergone a limited test session at Proton’s test track with additional media and public preview sessions planned before it goes on sale.
Dr Li also said there were areas that require careful planning prior to launching
“We have recruited our dealers, are working on charging solutions, and are also considering new and innovative ways to deliver a brand experience in line with the core values of the smart brand.
“Ultimately, we envision PRO-NET to be the main driver for EV models at Proton, meaning that we will also add to the range of smart models in Malaysia in the future.
“Our resources are fully focused on ensuring the smooth market introduction of the #1 and that customers will receive the support expected by buyers of a premium EV product,” added Dr Li.
Keyword: smart #3 unveiled at Auto Shanghai 2023 and slated for local introduction