MUNICH/NEW YORK: The BMW i8 MemphisStyle will make its North American premiere at the Frieze New York art fair from May 5 – 7.
The BMW i8 MemphisStyle provokes a reaction with its colourful brightness with horizontal and vertical lines along with hypnotic patterns decorating the surface. Those contrasts display the expression of rebellion and liberation from the rigid standards of traditional design. The i8 MemphisStyle was designed and produced in cooperation with Garage Italia Customs.
Founded in 1981 by Ettore Sottsass Jr., the Memphis Group’s style was provocative and inspired by movements like Art Deco with its geometrical shapes and Pop Art with its bright colours and Kitsch.
BMW has been working with the art fair since 2012. As part of this year’s activities, and in addition to providing VIP shuttle service in a fleet of 7 Series cars, BMW will host an art talk and design talk with Soho House, a private members’ club for people in the creative industries.
Keyword: Like it or not? This is the BMW i8 MemphisStyle