Above all, Bollore is repositioning Jaguar as a more upmarket brand aimed at the highest spec models from BMW, Mercedes, and Audi. It’s a bold and risky move for sure. Plus, it involves the discontinuation of the F-Pace SUV, currently Jaguar’s best-seller. The smaller E-Pace will also drive off into the sunset come 2025. Jaguar’s decision to cease launching new models also means it’s simplifying the existing lineup.
For example, the F-Type is now V8-only; the supercharged V6 is gone. It’s also down to a single sedan from having three not long ago. The midsize XF isn’t new but last year’s update gave it new life. There’s now a three-month waitlist in the US.
Keyword: Jaguar’s Next All-New Model Still Years Away