The Industrial Designers Society of America (IDSA) has named the Genesis G70 a finalist in the 2018 International Design Excellence Awards (IDEA).
The Genesis G70 has been recognized as a finalist in the 2018 International Design Excellence Awards (IDEA) held by the Industrial Designers Society of America (IDSA).
The organization evaluated the G70 based on its design innovation, user benefits and social responsibility.
The all-new G70 showcases the future direction of the Genesis brand’s design identity by representing athletic elegance in its exterior styling, as the car captures both beauty and tension, like an athlete poised to perform.
No matter the driving situation, G70 raises the bar for the luxury sport sedan segment, with a 0-to-60 mph time of 4.5 seconds (3.3T RWD, using Launch Control).
IDEA is a premier international design competition, recognizing and promoting design excellence across a wide array of industries and disciplines conducted annually by the Industrial Designers Society of America (IDSA).
IDEA judging is based on the following criteria of design excellence: design innovation, benefit to the user, benefit to the client, benefit to society and appropriate aesthetics.
Keyword: Genesis G70 named Design Excellence Finalist