Genesis has unveiled the blueprints for electrification of its entire vehicle line-up to usher in its sustainable future. Under the dual electrification strategy, all new vehicles will be electric, starting from 2025 with electric and battery electric vehicles.
The Hyundai-owned brand says it’s aiming to develop pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency. In addition, it will build next-generation technology that draws better performance and efficiency from lithium-ion batteries.
Along with the dual electrification strategy, Genesis announced plans to become a 100 percent zero emission vehicle brand by 2030 and aims to become carbon neutral by 2035.
This is first time for a member of the Hyundai Motor Group to announce the transition and will solidify the brand as a leader in the luxury vehicle market..
In a video presentation, Euisun Chung, Hyundai Motor Group Chairman, says “Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand. Genesis is once again at the starting point of another audacious journey – the journey towards a sustainable future.”
“I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history,” adds Jay Chang, Global Head of Genesis. “As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”
Luc Donckerwolke, Chief Creative Officer of Genesis, comments: “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator.”
Genesis aims to build an electric lineup consisting of eight models and expects global sales to reach 400,000 units per year.
Keyword: Genesis Announces All New Vehicles Will be Electric Starting From 2025