Ford Philippines sustained its strong sales after posting double-digit growth in its year-to-date and quarterly retail performance.
Year-to-date sales grew by 10 percent to 16,244 vehicles compared to a year ago with the Ford Ranger and Ford Territory leading the sales for the first nine months. Sales for the Ford Ranger increased by 12 percent to 7,484 units, while the Ford Territory continued its retail momentum with sales growing by 29 percent to 6,430 units. The Ford Territory retained its leadership in the small SUV segment with 52 percent market share.
On a quarterly performance, vehicle sales rose by 50 percent in the third quarter of the year from a year ago to 7,288 vehicles. Comparing it with the previous quarter this year, vehicle sales also posted a growth of 69 percent.
Ford Philippines also posted its highest monthly retail performance for the year in September, with sales rising by 62 percent to 2,896 units sold, driven by strong sales for the next-generation Ford Ranger at 1,311 units, Ford Territory at 812 units, and next-generation Ford Everest at 723 units.
“We thank our customers for their continued patronage of the Ford brand, as well as our dealers for their solid partnership in bringing our vehicles closer to more customers nationwide,” shares Mike Breen, managing director, Ford Philippines. “Launching our next-gen vehicles in the last quarter definitely gave our retail performance a big boost, and we are definitely encouraged to sustain the momentum as we near the end of the year with more exciting offers and services for our customers.”
Ford kicked off the launch of the next-generation Ford Ranger and Everest with an online reservation platform that took in customer reservations for both vehicles ahead of the public reveal.
Close to 500 vehicle reservations and over 2,000 vehicle quote requests have been generated from the online portal since its launch.
Alongside the launch of the next-gen Ranger and Everest marked the return of Ford Philippines’ nationwide test drive event, the Ford Island Conquest (FIC), providing customers an opportunity to see and test drive Ford vehicles outside a Ford showroom.
Over 800 reservations for various Ford vehicles were received over the last four FIC legs, including almost 2,000 test drives conducted and over 3,000 prospects served. Customers can look forward to the next Ford Island Conquest test drive events at the SM Seaside Cebu on October 28 to 30 and at the Bonifacio Global City Amphitheater and Autofocus Test Drive Festival at the SM Mall of Asia Concert Grounds on November 18 to 20 with bigger cash discounts and promotions up for grabs.
Keyword: Ford Managed To Sell 1,311 Of Next-Gen Rangers In One Month