CEO Adrian Hallmark expects Crewe's first electric car to be at the forefront of battery capacity
Bentley’s first EV, as imagined by Autocar
Bentley’s first electric vehicle will begin testing later this year, and is likely to be the highest-priced model in its line-up, CEO Adrian Hallmark has revealed in an Autocar Business webinar hosted today.
While Hallmark refused to be drawn on whether the car, which will go on sale in 2025, would be a high-riding saloon or SUV, both of which have been rumoured, he did confirm that it will occupy a new price point for the firm while drawing reference to the outgoing Mulsanne.
Confirming the car would be set apart from the current line up on price, he said: “Today all of our products are in a very tight price band. So I can say that we’d like to either go up or down in order to exploit the brand further in terms of its potential.”
Given the car is set to feature cutting-edge technology as well as have a significant battery range, it is highly unlikely that it will be priced below the Bentayga, which starts at around £155,000. With Bentley’s current range topping out at around £230,000, a price closer to the Mulsanne’s near £250,000 starting price is expected, hinting at its likely halo positioning in the Crewe-based firm’s line-up as Bentley prepares to launch five EVs by 2030.
Hallmark described the EV’s underlying technology as signed off, and said the interior design was 95% complete and exterior design 80-85% ready “with some work to do to further improve what we have already decided.” He confirmed testing would begin later this year, as well as saying that styling models of all five Bentley EVs existed, suggesting they require only refinement as they edge towards production by the end of the decade.
Talking about the styling of the 2025 car, Hallmark stressed that the EV would have its own unique look and packaging, rather than evolve from current designs. He said: “It is an incremental product, so it will exist alongside our current cars. We’re trying to shape a segment and game changer, not just an electric version of what we already have. It will be more progressive than some of our current designs. Not radical, but with hints that signal we are entering a new era with this vehicle.”
Ground-breaking aerodynamics are likely to be a key feature of that, Hallmark revealed, adding: “Let’s be clear: the design will look like a Bentley, feel like a Bentley and go like a Bentley. But, yes, the overall aero efficiency will be a step change from our current cars. It will be among the very best for efficiency, no question. It has to be, because there are inherent weight and therefore efficiency issues with battery packs that we will overcome.” He confirmed that while there were no plans to reduce wheelbases on EVs, the firm’s designers were working to slightly reduce the width of its cars to improve efficiency.
However, he stressed that many familiar Bentley qualities, particularly in terms of interior design and the overall luxury-focused driving experience, would still apply: “In terms of the effort we go to in order to choose the materials, the way we design them and the way they go together for an overall aesthetic, as well as the comfort and the features that we apply in our vehicles, we do believe we stand apart,” he said. “We will take another leap forward when it comes to electric vehicles.”
Hallmark also suggested that Bentley was looking at alternative methods for charging its cars, including induction charging or automated systems that hook up to the car without the need to be manually plugged in.
“The first thing to acknowledge is that most of our owners will live in houses where the can charge at home, so the restrictions of public charging are unlikely to apply,” he said. “We’re working with partners to look at higher-powered charging solutions, and hands-free solutions, whether that’s inductive or robotic. They can be done without huge cost and can remove some of the hassle.
“Five years ago the efficiency of inductive charging was so low that most people gave up on the idea of it. Now we know that, so long as you can be very precise, you can get to 90-95% of the efficiency of a plug, so that’s interesting, especially if it’s linked to autonomous parking to guide it into position.”
Hallmark also talked up the firm’s chances of beating last year’s record-breakings sales of 14,659 cars, saying: “Since 2003 the number of high net worth individuals with more than a million dollars of cash available to spend has tripled. They may not all want to buy a car with that money, but it is clear some will, and that the number of potential customers is growing rapidly.
“Of course we want to capitalise on that and there is room to grow. Our issue is capacity. Our paint shop, for instance, couldn’t run for another minute – it’s operating every minute it can. So it’s unlikely with our current generation of cars that you’ll see a significant lift. But longer-term the potential is there.”
Keyword: First Bentley EV set to replace Mulsanne as firm's range topper